I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not fill out lead forms or call…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an…

This is an industry that has no shortage of vendors. There are more choices amongst those supplying dealerships with websites than several other major industries combined. It's competitive out there, which is a great thing for dealers. Unfortunately, it can also be confusing. Who is really delivering the goods and who is peddling smoke and mirrors?

It's a…

Jim Ziglar recently posted the question - How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?

I'd like to comment as a credit report and compliance vendor with access to complete credit data of every applicant that our customers obtain once a credit app is taken and one or more bureaus are accessed thru our application.

The unfortunate part is that this IS happening in an industry that has been hammered over and over again…

Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a variety of reasons including praise, complaints and support. Simply…

Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…

Fellow Dealership Vendors - Would you like the best Live Chat Software for your own website for free? No Problem, just contact me, and I will get you started.

There is no obligation at all to do business with us, just wanting you to see and use what we have created.



This will be our top…

There's a trend in the automotive industry that is alarming. We hear this scenario played out almost every day and it normally manifests itself into one of two stages:

• Stage 1: The Fresh Tech Hunter - When a dealership is tired of the limitations of their various vendors, they…

There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…

This is as much a question that I would love answered as it is a personal opinion that I'm posting on my own behalf. News of yesterday's big buyout of ClickMotive has many in the industry stirring up old (and new) feelings that the industry is heading towards one-stop-shops as a preferred choice.

Disclaimer: I work for KPA. With over 3,000…

I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency. This is a common occurrence within the automotive community since I offer my advice regarding vendors, products, and services to dealership executives seeking a third party opinion.

This conversation was interesting in that the agency…

As some of you may know, I served as the director of ecommerce for the Asbury Automotive Group (NYSE: ABG) a few years ago. One of the most rewarding things about working for a publicly-traded MegaDealer Group was the ability to not only negotiate from a position of strength (we had over 120 franchises back then), but also the luxury of relying on a team of experts to help us always select the best of the best providers of any product or service.

While our process was exhaustive (we…

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…

Welcome to the 1st Annual Colorado Springs Hot Rod Classic at Springs Spree, Saturday and Sunday, June 18th-June 19th, 2011. Father's Day weekend!…

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