Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.
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ContinueAdded by Larisa Bedgood on September 3, 2015 at 2:00pm — No Comments
Google Penalties on your website
This article: Google Penalties Explained & Common Reasons Websites Receive Them (A Complete Guide) shared…
ContinueAdded by JB Floyd on August 21, 2015 at 12:29pm — No Comments
Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a credit application. Those may be pretty low-funnel…
ContinueAdded by David Metter on August 13, 2015 at 8:39am — No Comments
If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…
ContinueAdded by David Metter on August 7, 2015 at 8:32am — No Comments
Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is. It has, in fact, experienced a growth explosion that is historically unparalleled. A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises that if you use this new “insert buzz word here,” then you…
ContinueAdded by Timmy D. James on July 13, 2015 at 8:35am — 6 Comments
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are…
ContinueAdded by David Metter on May 29, 2015 at 8:59am — 2 Comments
Added by JB Floyd on April 23, 2015 at 7:00am — No Comments
There are many auto dealerships that have since set up base in various parts of the world. All of these dealerships want to attract the attention of their customers. To be able to achieve this, most of them have decided to venture into the internet. They have websites that they use for purposes of showcasing what they have to offer…
ContinueAdded by Fred G. Slabine on April 13, 2015 at 1:00pm — No Comments
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.
In fact, a bad managed chat service can be detrimental to…
ContinueAdded by Lisandra Ramos on February 27, 2015 at 10:30am — 8 Comments
ALBANY, N.Y. – February 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the launch of a new website with more dealership management system (DMS) educational resources for auto dealers. The new website is easier to navigate and optimized for mobile devices, so dealers can access the latest company news and DMS information on the go.…
ContinueAdded by Mike Esposito on February 2, 2015 at 9:00am — No Comments
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what…
ContinueAdded by JD Rucker on January 23, 2015 at 6:58pm — 2 Comments
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.
Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…
ContinueAdded by Lisandra Ramos on December 23, 2014 at 10:34am — 1 Comment
For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try products. Some of these products are excellent and could actually help … if you understand…
ContinueAdded by Brian Cox on November 11, 2014 at 8:52am — 3 Comments
In the modern day, auto dealership owners are being encouraged to tap into the benefits of mobile marketing. So, what are the reasons why a dealership should use mobile marketing? Is it the only effective form of marketing today? Does it mean that other forms of marketing are obsolete? Mobile marketing is in no doubt among the best forms of marketing today. The use of mobile devices has been on the rise in recent times and thus business owners find it…
ContinueAdded by Fred G. Slabine on November 3, 2014 at 8:00am — No Comments
Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.
It got me thinking about today’s post and how lead…
ContinueAdded by Lisandra Ramos on October 24, 2014 at 8:58am — No Comments
Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.
The ultimate goal of each of these communications is to drive the consumer to your lot. Your team is…
ContinueAdded by Timmy D. James on October 13, 2014 at 10:21am — 1 Comment
Agent, you've been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.
When your dealership’s website opens on a browser, what is the first thing customers see?…
ContinueAdded by Lisandra Ramos on September 15, 2014 at 3:35pm — No Comments
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page. If the searcher is not taken directly to the content they are seeking, they are forced to do a second search for the information once they…
ContinueAdded by Brian Cox on August 25, 2014 at 7:15am — No Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and…
ContinueAdded by MANNY LUNA on August 21, 2014 at 4:00pm — No Comments
There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m…
ContinueAdded by Brian Cox on August 11, 2014 at 9:49am — 3 Comments
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