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Make Money Mondays with Sean V. Bradley - 'Verbal Kung Fu' - Automotive Sales - Car Sales

Sean V. Bradley discusses "Verbal Kung Fu" at your dealership and the importance of "sparring" with someone else in order to sharpen up your skills. You must be proficient in:

* Process

* Qualifying

* Objections / Rebuttals

* Words…

Advertising for Growth



Mike, there are many forms of advertising dealerships use to generate growth in their fixed operations. There are newspapers, mailers, open safety campaign processors, handouts, and the list goes on. There are many ways to measure the results of these using the dealership DMS program as a source of information. The DMS is an accurate source of information however there's no way to distinguish the…

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast-trying to get your senses about you, quickly trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your…

STOP Believing The B.S. About Your Internet Sales Department Or BDC NOT Being Able To Make A Minimum Of 120 Calls Per Day Per Rep!

Most dealerships on a daily basis hear excuses from their Internet Sales Department, BDC or their Sales Team in regards to how many phone calls they…

I started into the car business 6 weeks ago and I have had a lot of exciting and not so exciting things happen! I hope to explain the highlights of what I have learned and some of my accomplishments. 

1. There are a lot of amazing opportunities every single day to make something great happen. Everyday I wake up not knowing what I am going to make at the end of it all. I wake up knowing that I control my destiny, that I control my attitude, that I control the game. I have never been so…

Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the big celebration, 2 days have passed and there are 363 days left in the year. So I ask the magic question, "Is your dealership prepared for 2014?”

Being that we are in such a competitive industry that changes by the month it is common for sudden changes to be made at the dealership level. These changes usually involve Budget (spending), Human Resources,…

I recently read an article written by Jeremy Cato, a multi-award-winning journalist and senior writer for the Globe and Mail. Twice, he was named the automotive journalist of the year. His credentials are sterling.

            Mr. Cato attended the February 2013 International Autoshow in Toronto and was guest speaker to a large group of car dealers. He was asked, “How can dealers be better at serving their customers?”

            He looked over the room and saw nothing but…

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A Win for Engaged Dealers

Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…

Each year, I make the pilgrimage from coast to coast to spend time with my family.  It is a journey I greatly anticipate as I find myself not only home sick, but in need of family time after a few months away.  I eagerly anticipate my work day to end and the voyage to begin with a dash to the airport.  This delight usually melts away like a snowman standing in the sun, by the time I make it to the TSA…

Let’s keep this one short and sweet. If you run a business, you fall into one of four categories:

1. Those who are using social media and seeing mixed or minimal results
2. Those who have used social media in the past and stopped because they saw mixed or minimal results
3. Those who have never really bought into social media
4. Those who…