January 2020 Blog Posts (44)

The Experience, Dream, and Reality

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most…

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Added by Jim Flint on January 31, 2020 at 11:00am — No Comments

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?

 

The results from ORPs are all over the board. Some dealerships effectively use ORPs to…

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Added by Courtney Evans on January 31, 2020 at 9:30am — No Comments

Advantage in the Digital Era

Are you taking advantage of the digital era?

#localsearchgroup #jimflint…

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Added by Jim Flint on January 30, 2020 at 9:38am — No Comments

Automotive Advertising Podcast - Episode 16: Reputation Management

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

Added by Jim Flint on January 29, 2020 at 10:34am — No Comments

3 Keys to Sharing

What is your market share telling you?

Added by Jim Flint on January 28, 2020 at 10:43am — No Comments

SureSale Certified Expands Team to Help Auto Dealers Meet Growing Demand for CPO Vehicles

New sales team includes five auto industry pros with proven track records in growing new markets and a deep understanding of how auto dealerships can fuel CPO sales and ROI

Los Angeles, CA – January 28, 2020 –SureSale, the certification platform that has created the gold standard for quality used vehicles and purchase protection, today announced five additions to its national sales team, each of whom…

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Added by Crystal Hartwell on January 28, 2020 at 10:07am — No Comments

Benefits Of Leasing A Volkswagen In 2020

If you are thinking of buying a new Volkswagen, you are certainly not alone. There are many new VW models that people have been considering, such as the VW Golf hatchback, the VW Passat sedan and the all-new VW Atlas SUV. However, before deciding to take out a loan, it is a good idea to…

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Added by Terrel Watkins on January 27, 2020 at 7:50pm — No Comments

Lower Sales Tension With Hot Wheels

Added by Shaun Raines on January 27, 2020 at 2:15pm — 4 Comments

Are You Going to the 2020 NADA Show? Here is the Ultimate Resource for After Hours Events & Parties!

The NADA Show is always jam-packed with tons of events ranging from happy hours and suite parties to huge celebrity and entertainment draws. The 2020 NADA Show is no exception. This list is curated regularly and covers all of the parties and events known. It is continually updated in real-time. Stop searching and asking where the "place to be" is while attending the NADA Show and simply bookmark the list to know.

Current highlights include Jay Leno, Robe Base, Coolio, Tone Loc, Third…

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Added by DealerELITE on January 27, 2020 at 2:00pm — No Comments

LEASE CREDIT APPROVAL RATES RISE TO 72% TO CLOSE OUT 2019

Lease Approval Ratings in December Reached Their Highest Number Since September of 2019

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in December, a rise from the November rate of 67.1%.

December experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the 2019 year. The approval rate is…

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Added by John Sternal on January 27, 2020 at 11:20am — No Comments

Auto Dealers are at Greater Risk for Cyber Attacks in 2020, Helion Warns

Timonium, MD –­ January 27, 2020 –­ Helion Technologies today warned auto dealers that the risk for cyber attacks in 2020 is greater than ever before, due to the growing prevalence of cyber attacks in general and also because dealerships make attractive targets for cybercriminals. By 2021, cybercrime will cost the world $6 trillion annually, resulting in the greatest wealth transfer in history, according…

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Added by Erik Nachbahr, CISSP on January 27, 2020 at 9:30am — No Comments

The Good New Is, "You're Right!"

This week, we begin our video series, What’s the Story with Ali Reda? I am happy to call Ali my great friend. He’s an outstanding coaching partner, co-author of our book, “How To Sell 100 Cars a Month”, he’s a phenomenal family man, and a pretty decent salesman. He also does an awful lot for and with us at…

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Added by Damian Boudreaux on January 26, 2020 at 12:30pm — No Comments

Personalization at Scale in 1st Party Databases

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.

During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.

·   How do you communicate to millennials on their most…

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Added by Jim Flint on January 25, 2020 at 9:58am — No Comments

Auto Conferences are Dead

You have a lot of conference options to choose from in the automotive space but the question is what are you expecting from the events?

Are you going there to hang out with your buddies and have cocktails… Or are you going there so you can come back and double your sales and profit?

Smart dealers are going to these events so that they can learn new skills and network with new people.

The hottest new event in the automotive Industry will be taking…

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Added by DealerELITE on January 24, 2020 at 12:00pm — No Comments

How to Increase Customer Repurchase Rates

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago. This trend is good news for dealers due to the lower cost of retaining vs. acquiring customers.

 

Unfortunately, this trend is expected to decline due to a lack of improvement in…

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Added by Doug Van Sach on January 24, 2020 at 9:10am — No Comments

The Truth About Operational Advertising

What makes you different from your competition? Do your customers know?

#localsearchgroup…

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Added by Jim Flint on January 23, 2020 at 9:51am — No Comments

Automotive Advertising Podcast - Episode 15: Live Events

The Ro' is back! We talk live events and how dealers can capitalize. 

Listen to the full episode here: http://bit.ly/automotiveadvertisingpodcast…

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Added by Jim Flint on January 22, 2020 at 4:09pm — No Comments

New Lease Data Forecasts Which Red Vehicles Will Be Priced Best For Valentine’s Day

Wantalease.com Data Shows Which Manufacturers could offer Attractive Lease Deals for February based on January Lease Data Trends

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of January, and forecasts which red vehicles will be best to lease for Valentine’s Day in the month of February. Several manufacturers offered attractive discounts and competitive pricing on mid-size cars and…

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Added by John Sternal on January 21, 2020 at 4:41pm — No Comments

What's Your Plan For Digital Retailing?

Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms.
#localsearchgroup #jimflint #digitalretailing #dealerships 

Added by Jim Flint on January 21, 2020 at 1:38pm — No Comments

DealerBuilt Integrates DMS Accounting Module with cPayPlus

Grapevine, Texas, January 21, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that its accounting module is now integrated with cPayPlus. This…

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Added by Michael Trasatti on January 21, 2020 at 9:00am — No Comments

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