As consumers, we are influenced by everything we hear and see, everywhere we go, and in everything we do. Whether we realize it or not, no purchasing decision is made entirely on our own. Instead, however large or small the influences may appear, we are swayed by people, marketing, and opinions every day.

It might be a recommendation from a friend, an online review, or a Facebook post recommending a great new product that was recently purchased.  ­Whatever form it takes, all of these…

By Sally Whitesell for Fixed Ops Magazine.

"It’s human nature to want to work with people we like and can relate to. As a matter of fact, we not only want to work with them but we want to work harder for them."…

One of the most common frustrations I hear from dealership employees is vendor finger pointing. Have you ever experienced anything like this?

Your inventory management software is not delivering updated information to the DMS.…

Microsoft buys LinkedIn for $26,000,000,000 cash ! Guess who is Next ?

Was this a good acquisition for Microsoft in your opinion ?…

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some…

The time is NOW for anyone wanting success to make a plan on how to get better for the next season in your life. How do I get better? I get asked this all the time from wrestlers. 

As I think about how I improved so quickly in wrestling, only starting as a 9th grader at Chardon high school and later winning two Ohio State titles in my junior and senior years, including two undefeated seasons, it’s very clear to me how I did it. I CORRECTLY answered…

IT’S BEEN 20 YEARS SINCE THE LAUNCH OF OUR COMPANY, THE MAR-KEE GROUP.  MY GOODNESS, WHERE DID THE TIME GO?…

Are You Aware of the Untapped Market?

Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.

And among female car buyers, 40% aren’t married.

“There are single, professional females out there that need vehicles, and you…

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes. Your digital touchpoints are in essence your brand’s points of customer contact, from start to finish. For example, customers may find your business online in an ad, see…

All things being equal, why should I buy from you? I posed this question to a salesperson in one of my workshops, and I watched his eyes grow as big as saucers. He hesitated, stammered, and finally said, "Because I will take care of you after you purchase." I smiled and said, "And how will you do that for me?" Again the same type of reaction occurred, and he said, "I will be available if you have any questions." I said, "OK, but everyone says that. Why should I buy from you?" He stammered,…