Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting, which can continue to follow the customer around the…
ContinueAdded by Joe Orr on July 18, 2016 at 9:00am — No Comments
People often ask me how my sales career began, so I thought I would share the back story with you. Between my junior and senior year of high school, a good friend told me about a summer job opportunity. I was not interested in the least because I played summer baseball every year and didn't want to miss the season. My first response to my friend Richard was a big,…
ContinueAdded by Paul Cummings on July 18, 2016 at 8:30am — No Comments
Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.
But how do you know if your dealership's…
ContinueAdded by Mike Esposito on July 14, 2016 at 2:39pm — 5 Comments
Internet leads suck. No one is calling me back. All internet shoppers are grinders. I can’t make any money in automotive sales. I need to invent the next uber or snapchat if I really want to make it in the world.…
Added by Elise Kephart on July 14, 2016 at 4:47am — 4 Comments
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…
ContinueAdded by Anne Fleming on July 13, 2016 at 1:16pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…
ContinueAdded by Black Book on July 12, 2016 at 4:05pm — No Comments
I recently attended a few conventions where I had the opportunity to meet and talk with many automotive product vendors and automotive dealer principals. Often, the conversations revolved around relationship-building between the two. When asked, both the vendors and the dealers agreed that the most important thing in any business relationship is the…
ContinueAdded by Jeff Cowan on July 11, 2016 at 7:45pm — 1 Comment
Across the business world today, there is a mad race going on to select and develop HIPOs within an organization. In case you're not familiar with HIPOs, they are the high potential employees, the rising stars in a company. There is an even more dramatic event taking place as talent management experts and HR specialist are trying to delineate the best time to tell a…
ContinueAdded by Paul Cummings on July 11, 2016 at 9:30am — 1 Comment
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces to your success, great communication can also be one of the most difficult things to achieve. Why? Because your dealership is a complicated machine with many…
ContinueAdded by Joseph Little on July 8, 2016 at 11:25am — No Comments
Take Control of Your Dealership’s Communication
If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot? The newspaper ads that detailed the “special invitations” to save? Say good-bye to all of that, because dealership communication has come…
ContinueAdded by Joseph Little on July 5, 2016 at 12:00pm — 1 Comment
As I walked into one of my client's education rooms recently, I was immediately inspired by their approach to conducting training and "Get Up" meetings. There were positive phrases all over the wall that promoted their culture. High-energy music played from a selected playlist intentionally used to elevate the moods of those in attendance. Leaders greeted every person…
ContinueAdded by Paul Cummings on July 5, 2016 at 10:00am — No Comments
PCG Research is conducting a new research project on auto dealership's utilization and experience with Google advertising. Since U.S. dealers are shifting more of their marketing dollars to online advertising strategies, the data from this survey will spark new conversations on how Google agency partners can better serve the franchise dealer community.
PCG is collecting feedback from U.S. franchise…Continue
Added by Brian Pasch on July 3, 2016 at 12:24pm — No Comments
When shopping for anything, especially big-ticket items like cars, shoppers compare prices. It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining factor when it comes to where and when consumers purchase. The ability to comparison shop online has made it necessary for dealerships to compete in areas other than price alone. Instead, they must specialize in many of the other things that…
ContinueAdded by Joseph Little on July 1, 2016 at 10:41am — No Comments
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