Social media marketing is a time-consuming endeavor, and not all of us are hip to the language of tweets and likes. But that’s okay – you can find young professionals who are already devoted to social media – and they’ll often work for free! I’m talking of course about interns, a magical breed of ambitious,…

"If you can't paint by number, you are probably not called to redecorate the Sistine Chapel."

 

Don't live a life of frustration by insisting on doing what God has not gifted you to do. If you love baseball but can't hit, throw or catch better than most everyone else... Study the game, evaluate its strategy and become a coach, equipment manager or team sponsor. Fulfill your destiny by either "doing" what you love or "enabling…

After reading Mike Myers' excellent post AutoCon Summary and FREE Presentation Download, I thought DealerElite members would like to have access to as many of the AutoCon presentations as possible, so here's my contribution:…

19 years old, walking down Huron Street in Ann Arbor, Michigan, 2,100 miles from home, I watched the wad of chewing gum I had just spit out arc into the street; and realized that my momma had lied to me.  As a littler shaver she told me toalways spit my gum into the street to “strengthen the tires of the cars that run over it”.  For well over a decade I…

I’m sure you’ve heard this theme over and over: the automotive retail world we work in today is in continual flux, requiring continual adaptation and an unprecedented acceptance of change. At the beginning of each of our NCM Instituteclasses, we ask the attending dealership executives and department managers, “What is your biggest single challenge?” Although it may not quite come out of their mouths this way, the answer we…

Big Data is hard to think about for some and so it becomes nebulous:  So, what is it?  It IS a business advantage--it’s not Internet 2.5 or Internet 3.0, it’s Internet^10.  These are some of the coming things possible (some already here!) for dealers to target for SALES with Big Data:

1. KNOW when your current customers are shopping elsewhere for…

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

I had a great time at AutoCon 2012 meeting and learning from the awesome list of teachers. I look forward to bringing these ideas to my service Department team and moving forward into the future...The past is the past!

I had the great pleasure of being part of the AutoCON team this year for the first annual event. It was held at the Aria hotel and casino in Las Vegas earlier this September. During the conference, I was able to see all my automotive heroes speak and they all inspired me to become even better. Some of them…

Whenever I ask this question, I’m usually very disappointed with the answers that I receive. This past week, when I queried a group enrolled in the NCM Institute's regional Service Management training class in Charlotte, NC, only 20% responded with a “Yes.” My disappointment continues, and…

When we surround ourselves with people who believe what we believe, CUSTOMER LOYALITY and TRUST EMERGES!

WHAT do you do every day?

HOW do you do it?

WHY DO YOU DO IT and WHO really knows about it?…

Good morning Dealer Elite Members,

As I travel around North America I have found that dealership staff like customers are convinced that servicing their vehicles at a dealership is more expensive than Hans and Franz, Jiffy lube etc.

The competition has not only convinced our customers they have convinced our staff that we are no longer competitive in the market. This is a huge problem and needs to be dealt with.

Step…

Don't forget the Eighth Element in the Modern Automotive Consumer Journey

By Steve Hanson, Cobalt Performance Improvement Consultant

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a…

If this doesn’t make you think about how your dealership does business, I don’t know what will.

News broke this week about a dealer and 9 of his employees that were indicted by a federal grand jury for conspiracy to commit wire fraud as a result of deceptive advertising, fraudulent sales practices, and falsely reporting sales to the manufacturer. Besides the…

Lately I have read several articles by some very competent people when it comes to Personal Branding and what you talk about and share online. And I agree with these people myself, up to a point. However, it occurred to me the other day that something is missing in these articles and I can't quite put my finger on it.…

In many parts of the country, it's been a scorching hot summer, but as temperatures heated up, so did the auto industry. Fewer days of blanking-clocking 12 hours of labor and not a single car sold to show for your team’s efforts, banks are loosening their noose of credit requirements and releasing their stronghold of LTV restrictions, and more qualified…

Have you heard the theory that no one is more than six degrees of separation away from Kevin Bacon? Well, itʼs a pretty decent party game (if youʼre at a party with no booze or music) and itʼs been banging around the Internet in one form or another for a decade now. So why are we bothering to talk about it? Well, Google has yet another notch to scratch into its bedpost…

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Dealer Principal, Paul Sansone Jr. Will Be a Speaker At The Internet Sales 20 Group in October 23-25

To sign up, goto…