Hootsuite recently released a guide on “Automotive Industry Trends Revealed through Social Conversations.” In it they reveal 3 major trends that you need to be aware of.
The Competition
Whatever your…
Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.
This is a competitive world. The competition level is draining and…
ContinueAdded by Subi Ghosh on October 19, 2014 at 6:48am — 2 Comments
I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a discounted oil change for his vehicle from the dealership from…
ContinueAdded by Mike Gorun on October 17, 2014 at 9:27am — 1 Comment
http://www.internetsales20group.com 856-546-2440
Sean V. Bradley "Money Mind Mapp" Keynote Speech - Internet Sales 20 Group - Boston, MA -…
ContinueAdded by Sean V. Bradley on October 16, 2014 at 9:54pm — No Comments
Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility in Kansas City, welcoming a new class of dealership managers who come to us for formalized training specific to their job responsibilities. Even before introductions, sometimes I will ask the class some questions:
“How many of you, when you interviewed for your first job in the car business were shown a written job description and job objectives or expectations that you would…
ContinueAdded by Robin Cunnigham on October 16, 2014 at 2:04pm — No Comments
When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.
The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…
ContinueAdded by Patrick Kelly on October 16, 2014 at 1:44pm — 6 Comments
I am sure you know that the customer pay rate is a balancing act. Getting what you want must never exceed reality. Obviously a thousand dollars an hour looks great on paper, but with that rate you will most likely sell zero hours.
Click the link below to hear how to balance your…
Added by Rob Gehring on October 16, 2014 at 8:30am — No Comments
Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat…
ContinueAdded by Anne Fleming on October 15, 2014 at 1:00pm — No Comments
Hootsuite recently released a guide on “Automotive Industry Trends Revealed through Social Conversations.” In it they reveal 3 major trends that you need to be aware of.
Whatever your…
Added by Amanda Meuwissen on October 14, 2014 at 10:56am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book. From all of the reports and seeing the action first hand we know how active most dealers and remarketers have been this past week. The comments within the Black Book survey personnel summary reports this past week as compared to the prior week took on a…
ContinueAdded by Black Book on October 13, 2014 at 11:40am — No Comments
htp://www.bradleyondemand.com 586-546-2440
Make Money Mondays with Sean V. Bradley - "Millionaire Mindset" - Car…
Added by Sean V. Bradley on October 13, 2014 at 11:34am — No Comments
Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.
The ultimate goal of each of these communications is to drive the consumer to your lot. Your team is…
ContinueAdded by Timmy D. James on October 13, 2014 at 10:21am — 1 Comment
Added by Sean V. Bradley on October 7, 2014 at 4:25pm — No Comments
http://www.BradleyOnDemand.com 856-546-2440
The Secret to Making Big Money Selling Cars with Sean V. Bradley - Dealer Playbook…
Added by Sean V. Bradley on October 4, 2014 at 12:29pm — No Comments
Please feel free to share this event with your friends.
Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other dealerships.
Register here:…
ContinueAdded by Rob Hagen on October 3, 2014 at 12:30pm — No Comments
This article was originally published on the NCM Institute's Up to Speed blog.
Is YOUR service department’s overall gross profit growing year-over-year? The automotive industry as a whole has been in a growth mode for the last five years. Unfortunately, too often we want to continue to look back and blame…
ContinueAdded by Steve Hall on October 2, 2014 at 10:25am — No Comments
Do you have a defense strategy…
ContinueAdded by Paul Potratz on October 1, 2014 at 3:30pm — No Comments
Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.…
ContinueAdded by Anne Fleming on October 1, 2014 at 11:00am — No Comments
It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves. Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it ever…
ContinueAdded by sara callahan on October 1, 2014 at 8:43am — No Comments
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