December 2010 Blog Posts (87)

How to Be Happy With Yourself

I have a deep rooted belief that you can do extraordinary things with your life when you are happy with yourself. As a coach, I’ve constantly seen a correlation between these two factors.

People who are happy with themselves are more authentic and more sociable; they have more initiative, take more risks and bounce back from failure faster. All these traits create a context where success and fulfillment happen a lot easier.

Being happy with yourself is certainly a wonderful…

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Added by Jack Higginbotham on December 10, 2010 at 2:02pm — 2 Comments

A free tablet with every car sold

I’d been thinking about giving my youngest son an iPAD for Christmas until I read an article by Jeff Cole in an advertising trade mag.

Who’s Jeff Cole? He’s a digital forecaster and the spokesperson for the US-based World Internet project and director of The Centre for Digital Future which has been tracking and researching consumer behaviour in digital media…

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Added by charles bayer on December 9, 2010 at 7:58pm — No Comments

Yep, He Said...See Me First!

This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You wanted to go there…

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Added by Kathi Kruse on December 9, 2010 at 12:00pm — 1 Comment

CONGRADULATIONS

Buy Kamloops This Week Photos Online Recommend on Facebook

others also read...

Kamloops This Week

■KTW GOLF TOUR: Stop No. 7 — Rivershore Golf Links

■TRU women off to hot start

■WolfPack women hold court

■Kamloops’ Caputo shoots — and scores

■WolfPack women hosting soccer tourney

BC Thompson Nicola

■Wadlegger scores

■United church women

■Women crucial in shaping Valley

■Catholic Women Adopt-a-Road

By Tim Petruk - Kamloops This… Continue

Added by SUSAN HAIR on December 9, 2010 at 10:13am — 1 Comment

PRESS RELEASE!

WomenCertified® receives positive feedback from satisfied customers

A satisfied customer gives a positive testimonial about WomenCertified dealership Rivershore Chrysler in Kamloops, Canada

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Dec 06, 2010 – WomenCertified® is a training and certification program designed to help businesses achieve higher standards of sales and customer service for their customers.

According to founder Delia Passi, tailoring… Continue

Added by SUSAN HAIR on December 9, 2010 at 10:06am — No Comments

Need Feedback on Advertizing for 2011

I need some help with creative dealership advertizing. One of my dealer groups is requesting my help in determining where to spend his advertizing money for 2011. What are you seeing out there that drives traffic into the showroom?

Added by Suzanne Lucas on December 9, 2010 at 8:35am — No Comments

Hot Rod Classic at Springs Spree

Welcome to the 1st Annual Colorado Springs Hot Rod Classic at Springs Spree, Saturday and Sunday, June 18th-June 19th, 2011. Father's Day weekend!…

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Added by Ray Lovett on December 9, 2010 at 12:30am — No Comments

Fording the Stream: Traditional to Social

So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media. Most… Continue

Added by Paul Potratz on December 8, 2010 at 2:57pm — No Comments

WOMENCERTIFIED~BY DELIA PASSI

This is the month to Shift Into High Gear on Service!

Long lines, picked over selection, harried employees, tired associates – those are the expectations many shoppers have this time of year, no matter where they shop. And the added pressure to buy during the holiday season can be a major turnoff, as shoppers know that sales associates are often under pressure to meet end-of-year sales goals.

No wonder some people really have to work to drum up holiday… Continue

Added by SUSAN HAIR on December 7, 2010 at 11:41pm — No Comments

Facebook Rolls out New Profiles

It’s that time again—and no, I’m not talking about Christmas. Facebook hasn’t made any major changes to profile pages for at least several months, and now they’re rolling out an extensive redesign for personal profiles. This new design consolidates personal info and pictures onto a more streamlined page that lets users see at a quick glance who you are, offering an excellent opportunity for auto dealers… Continue

Added by Paul Potratz on December 7, 2010 at 4:43pm — No Comments

Find Your Unique Way

A newsboy was standing on the corner with a stack of papers, yelling, "Read all about it. Fifty people swindled! Fifty people swindled!"

Curious, a man walked over, bought a paper, and checked the front page. What he saw was yesterday's paper.

The man said, "Hey, this is an old paper, where's the…

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Added by MANNY LUNA on December 6, 2010 at 9:50pm — 4 Comments

Livin' it up with Living Social

Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy…

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Added by Paul Potratz on December 6, 2010 at 5:34pm — No Comments

Are you advertising dollars tuning in your customers, or are they changing the station?

In today’s market, consumers get bombarded with the next greatest offer from the latest big sale going on. I know I get at least 3-5 car sale ads from dealers per week. After seeing 15-20 ads per month with offers ranging from key sales to $5k over Blue Book for your trade, or a $9.95 oil change with a free car wash, they all start to blend together. Most of…

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Added by Randell Horn on December 6, 2010 at 4:17pm — No Comments

Holiday Photo Contest

Holiday Photo Contest 2010

DealerPro Training Solutions is sponsoring a CONTEST for the best decorated Service Drive! Anybody can win! All we need is a picture of your Service Drive all Decorated up for the Holidays! All you have to do to enter is Send us your best photo!

On December 24th, we will pick the best of the best of the best! The winning Dealership will get a Holiday Gift Basket! Winners will be notified by email!

That’s all there is to it. Get those photos… Continue

Added by Leonard Buchholz on December 6, 2010 at 1:36pm — No Comments

Be A Model Leader In 2011

The personnel in your Dealership are looking to you for direction. They are in need of someone to emulate and follow.

This is part 2 of a series on Leadership for 2011.

In the first post I told you about a training visit and seminar I conducted and how I found a Leadership module hanging on the wall that I thought was one the best I have seen.

The second concept that was written on that poster was…

”Model The Way.”

What it means is that as a Leader,… Continue

Added by Leonard Buchholz on December 6, 2010 at 10:00am — No Comments

The Stars Are Lining Up With Google Hotpot

It's hard keeping pace with Google in the past month and I bet you haven't thought about how Google Hotpot will impact your dealership. Read my thoughts at the end of this post but let me help you catch-up on terminology first.

It's been a busy month for Google: Google Instant, Google Preview, Google Boost, and now Google Hotpot. It seems that I'm chasing Google's product team to understand the implications of all these new… Continue

Added by Brian Pasch on December 5, 2010 at 1:55pm — 1 Comment

The Man In The Mirror

The Guy In The Glass

When you get what you want in your struggle for pelf, And the world makes you King for a day, Then go to the mirror and look at yourself, And see…

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Added by MANNY LUNA on December 5, 2010 at 10:28am — 1 Comment

Did You Get A Fiat Franchise? Get Your SEO Strategy Started!

If you are a member of Dealer Elite and are one of the lucky dealers in the USA to be chosen for a Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice.

Most new Fiat dealers have not started their digital marketing strategies so members of dE will get a head start. The early bird will get the worm -… Continue

Added by Brian Pasch on December 3, 2010 at 11:00pm — No Comments

Join the fight against child abuse, copy & paste to your status and invite your friends to do the same.

EVERYONE please don't forget to Change your FB profile picture to a cartoon from your childhood. The goal? To not see a human face on FB until Monday, December 6th. Join the fight against child abuse, copy & paste to your status and invite your friends to do the same

Added by MANNY LUNA on December 3, 2010 at 6:12pm — No Comments

One Million Strong: Porsche's Social Success

Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive social media marketing. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page.…

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Added by Paul Potratz on December 3, 2010 at 4:40pm — No Comments