Added by Sean Wolfington on July 1, 2011 at 10:02am — No Comments
I find that to many Sales People start off on the wrong foot. It starts with the meet and greet.
I see a widespeard approach with lack-luster entiuasm, energy, excitment, professionalism. It seems the
Sales-Person has already looked at the trade, made a determination that the Guest is buried alive in it,
and that God, the Pope and Jesus cannot get them out of it.
The Salesman has looked at the Customers clothes and has already made…
ContinueAdded by Scott Charles Collins on July 1, 2011 at 8:00am — No Comments
That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…
ContinueAdded by David Johnson on June 30, 2011 at 11:28am — 1 Comment
Added by Jim Kristoff on July 1, 2011 at 7:59am — 3 Comments
Added by Paul Potratz on July 1, 2011 at 9:50am — No Comments
Added by Bill Goodfriend on August 23, 2010 at 11:47pm — No Comments
Added by Todd Smith on May 4, 2010 at 4:12pm — No Comments
Added by Rebecca Chernek on April 23, 2010 at 11:00am — No Comments
The word “social” in social network can be a bit misleading when building an online brand for your company. Social networking was born out of the concept of sharing one’s personal life and not professional endeavors. Today, people as well as companies are using social media to drive personal and professional branding. Social networking is still a format that is deeply embedded in personal…
ContinueAdded by Stephanie Young on June 30, 2011 at 11:30am — 18 Comments
It’s time for the silence of the LAM’s (Lazy As* Managers). The Hannibal Lecter’s of this industry have feasted on the flesh of our customers and drank the blood of our employees to the brink of disaster. MOM’s (Managers On the Move) have to rise up and get back into playing shape. The train has left the station; get onboard or get out of the way. It’s time to…
ContinueAdded by Marsh Buice on June 30, 2011 at 9:00am — 11 Comments
Jim Ziegler, widely read columnist with Dealer Magazine has resigned after being with the magazine since the beginning in 1997. Ziegler will issue press releases in weeks upcoming about where he will resurface.
Where do you think Jim Ziegler should resurface? Why? …
ContinueAdded by DealerELITE on June 24, 2011 at 12:05am — 12 Comments
Grand Theft Auto - Customer: It’s not a video game—it’s your real profits. How do other dealers steal your customers?
They park a PPC campaign on your dealership name. They use your dealership name in their SEO work. They hijack your Google Places results (just found and undid one of those!). …
ContinueAdded by Keith Shetterly on June 29, 2011 at 2:00pm — No Comments
Stephanie Young, a trusted friend and client from The Manus Group, asked me to post an article I wrote a while back. So, for your reading pleasure, here's a few tips on getting the most out of a written Thank You Note:
There are few words known to man that are more appreciated than the two words “Thank You.” In fact, just hearing…
Added by Andy Stansfield on June 29, 2011 at 1:46pm — 2 Comments
As professional trainers in the Automotive, Powers Sports, Recreational and Marine industries, it's our legal and moral duty to train and guide our dealers and managers down the road to legal compliance in the dealership. This type of training and guidance is what establish our worth to the dealer, establish that we are experts in our field, and forms an bond of trust with the dealer. Often times we find dealers out of compliance; knowingly or unknowingly, and we strive to learn more about…
ContinueAdded by Brian K. Martin on June 29, 2011 at 11:27am — No Comments
To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out. Here are three focus areas that will help you build your own personal brand:
Under Promise, Over Deliver. Many sales people will do less than they promise while chasing a sale. Their…
Added by Stephanie Young on June 29, 2011 at 10:30am — 12 Comments
The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.
18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…
ContinueAdded by Brian Pasch on June 28, 2011 at 6:00pm — No Comments
In the most challenging economic climate in a generation, the influence of the media on the consumer’s attitude to spending has made the job of the auto dealer that much more difficult. The advent of social networking, such as Twitter and Facebook have not only empowered consumers with information but also provided a global outlet for feedback both positive and negative.
Whilst many of the principles of selling in the automotive sector remain valid, the industry has needed to…
Added by Simon Bowkett on June 1, 2011 at 5:00am — No Comments
Part of my life was spent in Southeastern Oklahoma. I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck". The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…
ContinueAdded by Stephanie Young on March 4, 2014 at 11:30am — No Comments
Ooh!!
After all of these years, do you still have the Ooh Factor? You do remember the freshman Ooh Factor when you first hit the blacktop; you were literally oozing with Optimism, [saw] Opportunity, and had [good] Habits. Like athletes, salespeople need an edge; these factors…
ContinueAdded by Marsh Buice on June 28, 2011 at 10:00am — 10 Comments
In all of the training programs I attended as a salesperson, there was one question that was always brought up. Can you guess what it is? Here's a hint. Every trainer who ever talked about it, called it the stupidest question you can ever ask. Have an idea yet? It's the age old - "Can I help you?" How many of us had that pounded into our heads at every training session we ever attended? And yet, the reason it's still talked about is that too many people are using it as a…
ContinueAdded by John Fuhrman on June 28, 2011 at 12:39pm — 2 Comments
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