Education is the process of facilitating learning. It is the acquisition of knowledge, skills, values, beliefs, and habits. Training is teaching or developing skills and knowledge that relate to specific useful competencies. Its particular goals are improving one's capability, capacity, productivity, and performance.…

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on their smartphones when using a store’s Wi-Fi…

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…

Stream Companies Acquires WorldDealer

Forms One of the Largest Integrated Dealer Agencies in US

Malvern, PA (PRWEB) May 04, 2017 -- Stream Companies is pleased to announce it has acquired

WorldDealer, an integrated advertising agency and automotive website company. With this strategic addition to one of the fastest growing…

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source a mere 30-day judgement call…

Columbus, OH (April 5, 2017) – Clarivoy, the auto industry’s leading provider of Multi-Touch Attribution, today announced it has hired Benjamin M. Hadley, formerly Senior Sales Director at Dealer.com, as Vice President of Strategy. In his new role Hadley will be responsible for account growth and extension sales, facilitating…

It’s no surprise that Disney has created one of the largest groups of loyal customers in the world. Of course, this isn’t by accident. Everything Disney does is by design. According to an article in Automotive News, Porsche wants to do a similar thing…

Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.

The most valuable currency on the planet is time. Everyone has too much to do with too little…

So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?

The answer to this question is, it depends. We've got dealers who are successfully doing both. In my…

5:30 AM and The #AlphaDawg is on the Point

SO YOU WANT TO BE A MANAGER... do you have what it takes?

First time in a long time I've been able to time stamp my Good-Morning Message at 5:30 AM. .... My visit to the Back Surgeon yesterday as an outpatient has me up and…

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the…

“I know we are bad on the phone but I never seem to get around to fixing the problem.”

Catch 22  (noun)

         1. a dilemma or difficult circumstance from which there is no escape because of mutually conflicting or dependent conditions.

LET'S BEGIN

The first in our series on the dire need in the car business for telephone sales training.

Traditionally telephone sales…

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers.  As the auto industry seeks ways to…

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

  

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…

People buy everything online these days. Or do they? In reality, there are some items people simply prefer to touch, see, feel, taste, smell, or drive before they consider signing on the dotted line or forking over their credit card. Several automotive leaders have…