There is an old saying that good things come to people who wait, but better things come to those who go out and get them.
In the car business we often think of aggression as something used to control the Customer and get them to do what we want. This kind of aggression is not good and has no place in our industry. We certainly want to be aggressive…
ContinueAdded by David Lewis on December 3, 2015 at 8:34am — No Comments
In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving dealership.
No matter what the business, customers will have a minimum…
ContinueAdded by David Lewis on November 9, 2015 at 7:53am — No Comments
The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often overcomes their concerns. In order to provide assurance to…
ContinueAdded by David Lewis on October 21, 2015 at 10:18am — No Comments
Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their traditional method of acquiring new car customers. …
Added by David Lewis on September 17, 2015 at 9:00am — No Comments
Are you incorporating the auto service department into your sales presentation?
If not, you should start so immediately! There is a reason why most successful car salespeople make the service department the last stop on their way to the closing table. Car buyers today keep their cars…
ContinueAdded by David Lewis on September 11, 2015 at 11:00am — No Comments
Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do. Here are the top 4 things you should NEVER do when selling cars:
1. Never ask the Customer a question that would cause them to tell you a lie
The old adage that “all buyers are liars” is…
ContinueAdded by David Lewis on September 3, 2015 at 10:29am — 1 Comment
Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do. Here are the top 4 things you should NEVER do when selling cars:
1. Never ask the Customer a question that would cause them to tell you a lie
The old adage that “all buyers are liars” is…
ContinueAdded by David Lewis on September 3, 2015 at 10:00am — No Comments
I have just joined dealerelite, and, based on the varying opinions of the benefits of a BDC, decided to share this with all of you rather than just posting my opinions on the different blogs I have read. Enjoy!
http://www.dealerstrong.com/7-bdc-elements-healthy-dealership/
Several years ago, when there was a…
ContinueAdded by Wendy Reeves on March 11, 2015 at 1:36pm — 6 Comments
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live. These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place…
ContinueAdded by Brian Cox on December 15, 2014 at 9:52am — No Comments
http://autosuccessonline.com/news/blog/625-spotlight-joe-clementi
Dealing with today's informed customers is as challenging as any time in history. Information is readily available as dealerships around the country lean on the Internet to compete for market share.
Third-party Websites acting as consumer advocates continue to compete for the attention of the Web-savvy…
ContinueAdded by Joe Clementi on November 19, 2014 at 11:42am — No Comments
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…
ContinueAdded by Jamil Zabaneh on September 4, 2014 at 10:44am — No Comments
You may remember the Jeff Gordon "test drive" ad from about a year ago, when Gordon, in disguise, …
ContinueAdded by MANNY LUNA on February 28, 2014 at 1:54am — 4 Comments
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 5:36pm — No Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember like it was yesterday a speech that Steve Jobs gave at Stanford when he said that we must live everyday like it's our…
ContinueAdded by J.R. Batchelor on May 21, 2013 at 12:03am — No Comments
Consumers will find it easy to enjoy the luxury style of the new A-Class without spending a fortune. With L&L retailers providing a competitive lease hire program, making it easy for people to get behind…
ContinueAdded by David on March 7, 2013 at 4:53am — No Comments
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Added by Paul Potratz on February 6, 2013 at 10:06am — No Comments
Added by Paul Potratz on January 30, 2013 at 10:42am — No Comments
Starting the new model offensive at the group’s official Retailers in Bishop’s Stortford, Hertford and Stevenage is the new A-Class. Available for test drives now and appealing to an unprecedented cross section of drivers, the new A-Class is one of the most talked about new cars and is destined to be the star of its segment.
With a sleek, coupé-like stance and class-leading aerodynamics, the dynamic …
ContinueAdded by David on January 28, 2013 at 12:44pm — No Comments
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