As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.
According to a recent…
ContinueAdded by Scott T Joseph on October 16, 2014 at 9:22am — No Comments
It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves. Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it ever…
ContinueAdded by sara callahan on October 1, 2014 at 8:43am — No Comments
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…
ContinueAdded by Jamil Zabaneh on September 4, 2014 at 10:44am — No Comments
This article was written by Steven Banks and was originally published on the NCM Institute Up to Speed blog.
Have you ever prepared extensively for a certain event only to be caught off guard by an unanticipated circumstance? Maybe you prepared for a recital, fully expecting a Tchaikovsky piece to come out of your fingers but mid-recital a contact lens…
ContinueAdded by Garry House on September 4, 2014 at 10:30am — No Comments
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended for their search prowess, so I called later…
ContinueAdded by JD Rucker on August 31, 2014 at 5:12am — No Comments
Is this a reasonable concern with dealers?
Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership level.
Is the ROI measured?
Can the dealer do a better job?
LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel media -- and -- to roadmap the process of re…
ContinueAdded by Daniela Francheska Sherrod on August 26, 2014 at 11:49am — No Comments
Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the…
ContinueAdded by Mike Gorun on August 26, 2014 at 6:31am — No Comments
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Wal-Mart that have been found for a lower price…
ContinueAdded by Mike Gorun on July 15, 2014 at 9:28am — No Comments
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers understand that there is no need to be afraid of your data. It is one of the…
ContinueAdded by Mike Gorun on July 9, 2014 at 8:04am — No Comments
Most dealers recognize the value of their data base of past and present customers. Many even invest in automated marketing programs that rely on algorithms to target qualified customers and deliver equity alerts for vehicle exchange programs and properly timed service alerts based on factory recommended maintenance to improve customer retention and loyalty after the sale.
The following potentially missed opportunities to maximize the R.O.I. realized by managing your most valued…
ContinueAdded by Philip Zelinger on June 22, 2014 at 8:30pm — No Comments
[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]
Segmentation of DMS data can be defined as the process of dividing up your customer data into specific groups for…
ContinueAdded by Mike Gorun on June 10, 2014 at 7:04am — No Comments
[Click her to read part three in this series.]
Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in…
ContinueAdded by Mike Gorun on June 4, 2014 at 9:00am — No Comments
What Were You Thinking?
It has often been said that the questions are the answers when it comes to selling anything. The better you become at asking questions, the more success you’ll enjoy. The key is asking the right questions. But, you can’t teach every question for every situation. Otherwise your sales people will never leave the training room.
There is one question that I believe fits any situation and it provides…
ContinueAdded by John Fuhrman on June 2, 2014 at 11:00am — No Comments
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…
ContinueAdded by Scott T Joseph on May 29, 2014 at 8:07am — No Comments
As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s because there are control issues arising between dealers and their DMS (or CRM) as to who…
ContinueAdded by Mike Gorun on May 20, 2014 at 8:13am — No Comments
In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase vehicle and service sales while improving customer loyalty. Now I’d like to…
ContinueAdded by Mike Gorun on May 16, 2014 at 9:05am — 2 Comments
This blog is the first in a series I plan based around how to better use dealer data in marketing to customers. There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target their marketing and offers to their customers based on transactional and…
ContinueAdded by Mike Gorun on May 6, 2014 at 8:36am — 1 Comment
In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy. Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a vehicle. Many dealerships employ templates and strategies designed to bombard consumers for the first week or so with a…
ContinueAdded by Misti Miller on May 5, 2014 at 3:52pm — No Comments
Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission has the authority to enforce and punish companies that fail to “remedy…
Added by Kenny Alward on April 23, 2014 at 8:58am — No Comments
A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the…
ContinueAdded by Mike Gorun on April 22, 2014 at 9:08am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by