Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your dealership, no matter the size, can use.
—— Topics Covered ——
Things You’ve Done to Establish Your Dealer’s…
ContinueAdded by Dane Saville on November 22, 2019 at 12:30pm — No Comments
Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your dealership, no matter the size, can use.
—— Topics Covered ——
Things You’ve Done to Establish Your Dealer’s…
ContinueAdded by Dane Saville on November 22, 2019 at 12:30pm — No Comments
In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.
Many dealerships…
ContinueAdded by Tim Duke on November 6, 2019 at 9:49am — No Comments
A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.
Why the focus…
ContinueAdded by Doug Van Sach on October 18, 2019 at 10:22am — No Comments
“Hey Alexa, order me more shampoo. Also, can you get me a trade number on customer Smith, make sure that our inventory is up to date online, improve my service drive experience, skyrocket our profitability, and find out why John didn't show up today? Thanks, Alexa!”
Anyone else tired of hearing that Amazon, Apple, and Google should be the gold…
ContinueAdded by Adam Swanson on October 17, 2019 at 9:33am — No Comments
While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial Intelligence (AI) is about automating mundane tasks to improve the customer experience and better scale human interactions for solving the complex and unique issues.
Machine Learning (ML) is all about feeding…
ContinueAdded by Anthony Giagnacovo on September 13, 2019 at 10:32am — No Comments
There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…
ContinueAdded by Timmy D. James on September 5, 2019 at 10:08am — No Comments
Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers
Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…
ContinueAdded by Paul Moran on August 13, 2019 at 11:04am — No Comments
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.
To retain more of their sold customers, dealers are…
ContinueAdded by Scot Eisenfelder on July 26, 2019 at 9:54am — No Comments
Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…
ContinueAdded by Michia Rohrssen on July 18, 2019 at 10:22am — No Comments
The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition…
ContinueAdded by Michia Rohrssen on July 15, 2019 at 10:35am — No Comments
Advisors from a mix of dealers and dealer groups will help shape future company processes & product development
Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…
ContinueAdded by Ed Barton on July 8, 2019 at 10:01am — No Comments
Everyone wants to be number one when it comes to search engine results. Many dealers are fighting an uphill battle because they're competing with not only their manufacturer but also massive third-party sites. This competition has the benefit of working on a single website that can use its authority to push dealerships out of relevant search terms. In…
ContinueAdded by Daniel Bompadre on June 4, 2019 at 11:00am — No Comments
For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.
And the truth is…it works! Digital retail can do all of those things and more. But there’s another truth most vendors won’t tell you.…
Added by Michia Rohrssen on May 1, 2019 at 4:13pm — No Comments
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?
In a slower market, our online reputation can impact be the…
ContinueAdded by Carol Marshall on May 1, 2019 at 10:34am — No Comments
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut…
ContinueAdded by Todd Smith on April 5, 2019 at 9:00am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…
ContinueAdded by Jim Flint on March 22, 2019 at 10:12am — No Comments
It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career.
All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"
Once we can eliminate the blame game, we can identify the underlying issues and…
ContinueAdded by Veronica Dunford on March 21, 2019 at 10:32am — No Comments
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.
If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…
ContinueAdded by Scot Eisenfelder on March 15, 2019 at 10:41am — No Comments
Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the car-buying transaction online -- from start to finish.
Dealerships should certainly…
ContinueAdded by Michia Rohrssen on March 14, 2019 at 10:19am — No Comments
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