The basics of down payment....

Webinar back by popular demand!!

How Service Advisors KILL Customer Retention hosted LIVE by Jeff Cowan!

Tuesday, Aug 27th at 8:00AM PST / 11:00AM…

Join us for a Brand New Webinar hosted by Jeff Cowan

Tues Aug 6th at 8:00 AM Pacific Standard Time / 11:00 AM Eastern Standard…

Manufacturers are increasingly introducing programs designed to increase brand loyalty, and car buyers are staying more loyal than ever before. One of the most recent examples is GM’s…

It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer properly is rare.

That being said,…

http://www.internetsales20group.com

http://www.seanvbradley.com

Every Monday CEO of Dealer Synergy, Sean V. Bradley releases a video "Make Money Mondays"...

Tips, Advice, Strategies, Motivation, Inspirational...

All on Success, Wealth and of course Making…

I use this term alot with my managers and salespeople...I have this on my wall in my office!

I use this as a way to remind the guys that each and every person on our team has to want to be the absolute best at thier craft!

As managers we have this desire to coach things like Negotiating, or closing, or product knowledge...Now i am all about making sure these tools are…

Becoming involved in your community, church or civic organization will bring rewards far beyond a pay check or a few more car sales.  Those that engage in these organizations for the betterment of their communities will receive great satisfaction for their efforts.

At a local services center, our car club was using money that we had raised to tile and carpet…

Fearful of the Boogie Man, my 4 year old daughter asked me to escort her into the garage so she could get a soda. As we approached the door leading into the garage, I opened the door and stopped. Sensing I was still with her, she opted not to turn on the garage light and waded into the darkness in search of the refrigerator. Once she realized I was not with her, she…

The difference between being a bestselling author and starving artist is a fine line we walk everyday…

Word Tracks in our business is a crucial and vital part of our strategy and successes…

However, as important as they are… They only account for 7% of our communication skills!

  This is a topic every manager should address with their…

A friend of mine asked for my help in leasing a new SUV the other day, she had settled on a Toyota.  I coached her to look up a car on buyatoyota.com.  There she found the 4runner she wanted and the next day went to the dealership that had it in…

I have been around for a day or two.  This car biz is really in my blood.  Started when I was a kid, really.  Back in the day when you could tell what year and model an automobile was by looking at the tail lamps at night.  (A game I played with my Dad in the 60's)

Increase marketing effectiveness 200% to 800% without spending any extra money. And measure effectiveness of this program in hours after launch. That is why I am stunned.  I thought I had seen just about…

There is no longer any doubt about the need for a digital presence.  If you want to improve your market share here are a few things a dealer can do today.

Require each department head to write a blog once a month.  (This should include the GM or Dealer.)

Require each employee that interacts with the public to maintain a page on some social media platform.

Make sure the Dealership maintains a Facebook page and a twitter page.  (updates are important.)

Each…

Still not too late to sign up. Send an email to freetraining@dealerprotraining.com for phone access and workbook.

Make 2011 the Year of Results!

Back in the day when a sales person brought an incomplete offer to the desk, I would just get up, and sit down with the prospect and finish getting the complete offer. Teaching and Training at the same time.

When confronted with a difficult deal, instead of going back and forth, again I would sit with the prospect and work on closing the deal.

In addition to setting records, this method of management caused my sales people to be very loyal. When I retired from…