Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?

Well, failing to document those recommendations can be an expensive mistake – and not just because you miss out on any future…

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust methodologies accordingly. While this is certainly a challenge, there is a way to make things a tad…

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

Think about it. Those consumers you send your messages to aren’t in an…

If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much the same – idle time is revenue lost…

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet Manager at your dealership, the fact remains that…

LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of North Palm Beach stopped using their regular phone system in service and now puts every call, text and email through myKaarma. The system keeps a record of every customer interaction, is fully searchable…

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching current driver, determining service need, and…

 New App speeds up check-in process, virtually eliminates damage claims

& increases upsell opportunities

LONG BEACH, California -- March 19, 2018-- --myKaarma, a software company that helps

dealerships communicate better with their customers at every stage of the service process, from check-in through payment, today…

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re watching entire industries pretty much go out of business or forced into radical change because of companies that…

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.

Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get insight into the behavior of online shoppers, even those…

Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and…

“Over the next three years, the biggest trend in our products will be the growth of video.”

-Mark Zuckerberg

If you’ve heard the news, many are…

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle…

As industry experts forecast slumping sales numbers, a…

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because…