Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.
The ultimate goal of each of these communications is to drive the consumer to your lot. Your team is…
ContinueAdded by Timmy D. James on October 13, 2014 at 10:21am — 1 Comment
When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive industry (and business in general), it’s increasingly acceptable to see…
ContinueAdded by Richard Holland on September 4, 2014 at 10:11am — No Comments
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Wal-Mart that have been found for a lower price…
ContinueAdded by Mike Gorun on July 15, 2014 at 9:28am — No Comments
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency. The lack of price transparency in parts and…
ContinueAdded by Richard Holland on April 24, 2014 at 8:04am — No Comments
Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled consumers.
I was personally affected by this…
ContinueAdded by sara callahan on January 8, 2014 at 9:05am — No Comments
In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…
ContinueAdded by Richard Holland on September 12, 2013 at 11:34am — No Comments
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every survey conducted regarding airline customer service. In fact,…
ContinueAdded by Mike Gorun on July 16, 2013 at 9:34am — No Comments
It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?
Let me ask you this question:
"If a dealership took all their icons and buttons and links to…
ContinueAdded by Mark Dubis on September 27, 2012 at 11:33am — 33 Comments
Good Morning Dealer Elite Members and Car Guys and Gals everywhere.....
As an industry we have had our ups and downs, our challenges and our opportunities. As I travel around North America I see the whole range of Owners, Managers, salespeople and customers. I also see examples in our industry and in other industry of how we can move the industry forward and change the process for the better. We have spend the last 30 to 40 years conditioning customers that we can sell in…
ContinueAdded by Ian Nethercott on June 15, 2012 at 1:00am — 3 Comments
I know, I know some things never change, Right?! ... WRONG. I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to the test like I have. I have been in the auto industry for just a few months short of 12 years. I have consistently been reading, and scouring the Internet for the best training information I could find to improve my automotive sales career. I wanted to share with…
ContinueAdded by Tobias Sedillos on November 22, 2011 at 8:30pm — 15 Comments
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