Yes.... it is true.  You have those things you need to do each morning to get ready for your day.  It is no different than starting your day with positive action at the automobile dealership.

Go ahead, have that cup of coffee. Sit down at your desk and write your to do!  Make sure that it includes the following:

• Review of CRM…

Hello Dealer Elite Members......

It looks like Auto Trader needs money much like Facebook did a while ago, and you know how that has gone so far!

As I travel around the country ans work with dealers on maximizing leads, traffic and driving more sales I have noticed more and more that dealerships are looking for "FREE" or low cost ways to promote their vehicles. Sites like Craigs's List and kijiji (Ebay), are currently changing the online marketing…

Following is the latest Black Book pricing data on the used-car market. Additional analysis and chart information can be found here.



It was an interesting week regarding the market values. Sure the softening trend continued. The car segments were overall at very close to the level of the previous 4 weeks, at -$31 this past week. The lone increasing segment in the cars was the Premium Sporty Cars (PSC) at…

Todays

“Tested Sentence That Sells” 

This and future postings on the topic are not about philosophies or basic business principles but about those concrete words to say in customer interactions that greatly enhance the likelihood of closing a deal.

I’ll be sharing with you “Tested Sentences” that have been proven to be the most effective in getting us in auto sales into the fast lane on the road to a sale, and when…

‘As Is’ – two words that can cover a multitude of vehicle sins and serve to instantly put the buyer on the alert. The time has come to send ‘As Is’ to the scrap heap and switch the tone at the used car dealership from ‘Buyer Beware’ to ‘Buyer Be Sure’ so that dealers can sell with more confidence, move vehicles faster – and at greater value – and so that consumers can buy with peace of mind.





Not so long ago, ‘As Is’ was just the way it was for the used car dealer and the used…

Carfax has a very unique business model.  Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee).  The exclusivity…

Groundbreaking program increases the number of vehicles on Phoenix lots eligible for certification; provides used car buyers with peace of mind and purchase protection

Venice, CA  -- January 18, 2012 – Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that SureSale^TM Certified, a comprehensive certified pre-owned (CPO)…

Dallas, TX – January 10, 2012 – RedBumper, (http://redbumper.com/) a new breed automotive inventory management company, today announced that it will unveil the first true mobile inventory management system at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6.  The new system is entirely Smartphone-centric and enables auto dealers…

Dallas, TX – January 3, 2012 – Auto dealer inventory management systems on the market today have not kept up with the advances in Internet and mobile technology. Inventory Management pioneer Bruce Thompson, former CEO and founder of American Auto Exchange (AAX), will sponsor a workshop with Digital Dealer on Thursday, January 26, 2012 at 11:30 am EST, to reveal the latest tools from his new company RedBumper;…

Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection  

Venice, CA  --  Mota Motors…

 

 Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator

Venice, CA  -- November 28, 2011  – Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as…

Automotive Digital Marketing Pioneer Joins Online Automotive Innovator

VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online vehicle and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief Executive Officer and a member of the board of…

Our jump from 30 Used per month to 130 was no accident.  A year ago we priced by gut or by rule.  "Add $3000 to our inventory price" is what many dealers continue to subscribe to.  We found religion with Dale Pollack and Vauto.  Of course there are other tools out there.  I like what Dale Pollack has to say and thus went with his product. (no, they didn't pay me to say this).  Our experience selling used cars is that we could spend any amount of money in the local "Auto Shopper", local…

Southside Financial Group Launches National Subprime Loan Portfolio Program to Help Franchised and Independent Auto Dealers Achieve Greater Liquidity

Arlington, Texas, October 17, 2011 -- Southside Financial Group (http://www.southsidefg.com), an active purchaser of auto finance receivables, today announced the launch of a nationwide program…

Partnership provides dealer training and tools to take bigger bite out of $29 billion accessories market and increase dealership accessories sales by nearly $500 per vehicle

San Francisco, California – October 5, 2011 -- izmocars (www.izmocars.com) and Ask Patty (www.AskPatty.com) today announced they've teamed up to provide car dealers with the training and tools…

First of all thank you for taking the time to take a look at my post this morning I appreciate it. The BDC experts work with a large number of dealerships all over the world and when I see something that works well I like to share it with the automotive community. I will be doing a more comprehensive post later this week. Here are some tips, which will help you Crush It on Craigslist, or other portals.

Tip One: Use some form of software that enables you to…

Chances are you have a Facebook page.  Chances are good, you don't think to much of it.  Chances are you have not seen the new application Social Outbreak.  Your Dealership should have it.

Would it be good if your Facebook page had links to your new inventory?  Pre-Owned as well?  How about being able to schedule service appointments?  Order parts?  This new application can do this an much…

John Miller | John Christopher Miller

Currently resides in Easley South Carolina

Internet Director for Bradshaw Automotive Greenville South Carolina Dealerships

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