2012 is here……and your dealerships soft little underbelly is showing!!!
It is time to modernize your thinking and TAKE CONTROL!!
The time has come to take control of your dealership, your departments, your data and yourselves!!
It’s time to mold “old school basics” with “new school” tools and…
ContinueAdded by Jim Kristoff on January 10, 2012 at 9:10am — 2 Comments
I thought this was awesome!!!!!!! The concept is the same now a days, stay…
ContinueAdded by Troy Spring on January 9, 2012 at 8:11am — 9 Comments
Added by Chip King on January 7, 2012 at 5:43pm — No Comments
Added by Brian Torrez on January 6, 2012 at 4:57pm — No Comments
That Negative Review Can Bite Into Your SEO
By: Brent Albrecht, SOCIALDEALER
Search Engine Optimization (SEO) is a staple in the majority of automotive dealers’ marketing budgets for 2012. The industry has fully embraced the Internet, so logically dealers are investing additional money in search engine rankings to get their websites seen as much as possible. However, Social Media and Web 2.0 have changed the landscape, specifically in the way sites like Google…
ContinueAdded by Laurie Halter on January 6, 2012 at 2:06pm — 1 Comment
This is a pretty basic question, right? But when discussing this subject recently during 2012 annual business planning conferences with several client dealership service managers, I discovered that the answers were far more elusive than they should have been. Most of the NCM client dealers continually try to achieve 5% - 8% year-over-year improvement in Fixed Operations profitability. And those that successfully do so fully understand that it doesn’t just happen. This level of…
ContinueAdded by Garry House on January 6, 2012 at 1:30pm — No Comments
Most dealership fan pages on Facebook are a lot like really bad first dates, they won’t stop talking about themselves. The words “I” and “we” tend to be the most used words when dealerships post to Facebook. Check your last 10 posts or your last 10 tweets. Are they all about you? Are they all about your vehicles, services or whatever you are pushing? How many are about…
ContinueAdded by Joseph Little on January 6, 2012 at 10:43am — No Comments
People like acronyms, they always have. Acronyms are easy to understand.
I want to talk briefly about the acronym - “S.E.O. “. This has been the most common "word" found in subject lines, in every dealer’s email inbox this year. It is a very misunderstood word lately, it doesn't mean to "get customers" . It’s fun to say - and hip to talk about, but what does it mean?
…
ContinueAdded by Andrew Myers on January 6, 2012 at 10:00am — 4 Comments
It was my belief that this site was meant to share your talents, thoughts and relevant material that makes for a community of Car "Guys and Gals" that stay sharp, get educated and have a forum for discussions to better all of our careers. I have remained very steadfast to those cores and have never that i can remember posted a video or blog post that direct sells my…
ContinueAdded by Troy Spring on January 5, 2012 at 5:45pm — 12 Comments
To: All Maryland Dealers
From: Peter Kitzmiller
Re: TrueCar/Zag
Date: January 4, 2012
It is the opinion of MADA that any vehicle referral program which requires a dealer to pay a fee only upon the sale of a vehicle violates Maryland's dealer licensing law. It is MADA's understanding that this is TrueCar/Zag's pricing structure.
Maryland licensing law is very clear.
In order to be a licensed dealer you must have a physical…
Added by Heather Graham on January 5, 2012 at 1:08pm — No Comments
Are leads from live chat really leads?
If you are the general manager of a dealership that has never used automotive live chat service or software, you’re probably…
ContinueAdded by Justin Braun on January 5, 2012 at 11:53am — No Comments
In a recent study from retail analysis firm, RichRelevance, iPads and iPhones make up over 90% of online purchases that don't happen on a desktop device. That means that 9 out of 10 mobile purchases come from an Apple product, a device that can't read anything in…
ContinueAdded by Ali Amirrezvani on January 5, 2012 at 11:28am — No Comments
Industry Leaders,
What would you think if I told you there was a “brand new” way to sell cars, and make customers happy...
It goes like this –
When customers come on your lot you must stay hidden inside the store, lock the doors, and send no one outside. The customer will wander your lot for a bit, and sometimes they find something they want. Make sure not to interrupt this process! Do NOT attempt to give the customer(s) a reason to decide on…
ContinueAdded by Andrew Myers on January 4, 2012 at 2:00pm — 21 Comments
Most of you are probably adding the final touches to your 2012 business plan. At NCMi, we refer to this annual planning process as budgeting. Many experts agree that automotive dealership budgeting is as much an art as a science. Because industry business cycles are not repetitious, a good budget may result as much from experience, sound instincts, and good judgment as from anything else. Nevertheless, a budget is pretty much a view into the crystal ball, attempting to…
ContinueAdded by Garry House on January 4, 2012 at 1:00pm — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience & What Is CarMax Doing We Should Be…
Added by Larry Bruce on January 4, 2012 at 6:26am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…
ContinueAdded by Larry Bruce on January 3, 2012 at 10:30pm — 3 Comments
As a certified sports nut, I love big-time game-changing plays – the “Hail Mary” pass to win the game as the last seconds tick off, and the three-pointers from 'Downtown' at the buzzer, those remarkably bold plays that lift fans out of their seats...
We can learn much about sales success strategies from those who have and continue to lead their teams to championships in the sports arenas and on the fields across this great nation.
Consider the discipline,…
ContinueAdded by Kurt Kubicki on January 3, 2012 at 12:47pm — 3 Comments
I read an article today on the "Slow Death" of Best Buy despite the fact that they sell 1/3 of the electronics in the USA and the lack of large competitors.
I must say I was a little shocked due to the recent demise of one of their largest competitors last year. You may remember Circuit City went out of business last year. In addition in the Canadian market they own their largest rival Future shop. This is interesting because the business or sales model at…
ContinueAdded by Ian nethercott on January 3, 2012 at 9:00am — 1 Comment
According to Experian: car loan delinquencies fell in the first quarter of 2011, for the first time in three years. Default rates have dropped by 28% from the previous year; meaning that banks are feeling more confident in lending to more sub-prime customers. The banks also have more money to lend so they are more willing to take risks and lend to people with less than perfect credit.
This is good news for Independent Dealers…
ContinueAdded by Daniela Francheska Sherrod on January 2, 2012 at 5:01pm — No Comments
First I would like to wish everybody a happy and healthy new year.
Yesterday was 50 degrees in northeast PA and was to nice to be inside. After doing a few things around the house my 10 year old son wanted to go play some baseball. While I was pitching to him he was fouling off some pitches and was getting frustrated. To make a long story short, he was stepping toward third base and all I told him was to step toward me. Yes, he still fouled some off, but he was hitting more fair and…
ContinueAdded by Scott Peters on January 2, 2012 at 12:14pm — 1 Comment
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
© 2024 Created by DealerELITE. Powered by