All Blog Posts (12,565)

Leadership and Waiting: It Won't Get You Where You Want to Go

I have the privilege to work with the service department of a mid-sized dealership. The Service Director, whom I will call Bill, has a very aggressive plan for fixed operations. Bill wants to raise the bar on recruitment and selection, training, leadership, processes and sales. His ales initiative is the focus of this article.

Bill shared with his management team all operational date. The Service, Parts and Body Shop Managers pored over inventory costs, gross profits, process maps and… Continue

Added by Ron Terry on June 7, 2010 at 10:54pm — 1 Comment

The Technology Twister

When someone is given the task of starting up an e-commerce business for an automobile dealership they are bombarded with what to do and what not to do. It can be so discombobulating that your head will literally start spinning. Let's start with wondering which vendors to use when it comes to things like your website, data feed management, and the where to and which places to effectively market your inventory. Now throw a wrench into it with the all the different companies…

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Added by Bradley Belford on June 5, 2010 at 4:38pm — 1 Comment

Automotive Sales Training - Death of the Traditional Dealership - Part 2

Do you feel like you are missing out on something? Are you confused as to what the next step is in making your dealership successful? It’s a different ballgame than it was even just a few years ago. The traditional dealership is dead and you must bury it to prosper in the future.…

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Added by Mark Tewart on June 5, 2010 at 12:00pm — No Comments

Be a Leader of Change

Process improvement initiatives and change projects have become major milestones in many organizations’ history. Due to the dynamics of the external environment, many organizations find themselves in a continuum of change. The scope reaches from smaller project changes in particular sub-business units up, to corporation-wide transformation processes.

Unfortunately, not every process change leads to the expected results. There are multiple reasons for potential failure. Typical… Continue

Added by Bradley Belford on June 3, 2010 at 11:59am — 1 Comment

AdAgencyOnline.Net Promotes 2010 NIADA Convention and TARP Lending Program To Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal -- http://AdAgencyOnline.Net -- promoted the 2010 NIADA Convention and the TARP Lending Program on his blog talk radio station featured on AdAgencyOnline.Net --…

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Added by Philip Zelinger on June 2, 2010 at 4:30pm — No Comments

#8 ON AMAZON RIGHT NOW

IF YOU'RE NOT FIRST, YOU'RE LAST WAS ON FOX TV SATURDAY AND

IS NOW #8 ON AMAZON AND WE EXPECT TO HIT #1 TONIGHT!!!!!1

Second, third and fourth tier players will suffer long after economy recovers. You have to

take on the attitude to dominate…

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Added by Grant Cardone on May 30, 2010 at 9:32pm — No Comments

AdAgencyOnline.Net Interviews Brian Pasch On Automotive Advertising Experts To Review Automotive Advertising Network - AAN

AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time…

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Added by Philip Zelinger on May 27, 2010 at 9:53am — No Comments

Close or Lose Memorial Day

Now is the time to get your troops ready for Memorial Day. Special Event are about closing not just about selling. Management you should start now by drilling your people on the following objections throughout the day to prepare them for the weekend.

Not Buying Today

Shopping Best Price

Best Price on the Lot

Price too High

Payments too High

Down Payment Too Much

Not Affordable

Not Enough for My…

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Added by Elena Rosaia on May 26, 2010 at 12:00am — No Comments

The New Breed of Shakedown Lawsuits

It seems like dealers just can’t catch a break when it comes to lawyers and lawsuits. Back in 2004, California businesses won a hard-fought battle against “shakedown” lawsuits with the passing of Proposition 64. Previously, the law had allowed any party to sue a company regardless of whether the plaintiff was directly affected. For example, lawyers were able to review car dealer ads in the newspaper, spot a violation of the Vehicle Code and file a lawsuit against the dealer, without any client… Continue

Added by Jim Radogna on May 25, 2010 at 7:59pm — No Comments

Conversion Rate Optimization for Your Dealership Website

Dealership website traffic is very important and there are many articles and blog posts about driving more people to your site whether it is SEO, SEM, Social Media or any other online marketing techniques, but today I want to talk about something else that is just as important. In fact I think it is more important. Focusing on your dealership conversion and how to optimize it is the real half of the equation that you need to… Continue

Added by Todd Smith on May 21, 2010 at 11:15am — No Comments

Don’t Be A Tiger Woods With Your Internet/BDC Dept.

Don’t Be A Tiger Woods With Your Internet/BDC Dept.

Does your store play the sales game with a style similar to Tiger Woods? Does your store “appear” to be a great professional, ethical and respectful player at first only to prove otherwise once a customer sets foot in your

store? Let me ask it another way; does your Internet and/BDC department perform like a competitive “pro” on your first nine holes of the sales game, getting them in the door- only to find your sales… Continue

Added by Maria Espinoza on May 19, 2010 at 5:37pm — No Comments

AdAgencyOnline.Net Links To Best Practices For Automotive Advertising Agencies With "Auto Industry Insiders"

Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on… Continue

Added by Philip Zelinger on May 19, 2010 at 3:52pm — No Comments

Mr. Auto Dealer are all your dead internet leads that you purchased really dead?

I have concluded my research and the bottom line is that dead leads are still possible car buyers and here is why..

Many dealerships do not have the time or the manpower to follow up on every internet lead that they purchase... when they first arrive in your CRM most finance managers or BDC staff will call e-mail or send out letters trying to get the customer to the dealership but 90% of the leads become stale real fast because of many different factors including poor phone skills or not… Continue

Added by Mark Hergert on May 19, 2010 at 11:17am — 1 Comment

Social Media, The New Top Of Mind & 5 Tips To Help You Create It

Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." One of their definitions anyway, and the one I liked the most!…

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Added by David Johnson on May 18, 2010 at 3:07pm — 1 Comment

Framing Success - Goal/Plan/Measurement

The last few years have presented some incredible challenges for the automobile business and its dealers. Those that have weathered the storm are now emerging stronger. They have learned how to do more with less, have a deeper appreciation for loyalty within their customer base, and believe they might have seen the worst...and survived. So what's the plan going forward?

The plan is to capitalize on the revitalization of the industry. To win back market share, unit sales, and restore… Continue

Added by Richard W. Burke on May 16, 2010 at 7:00pm — 1 Comment

Automotive Sales Training - The Death of the Traditional Salesperson

You may find this post a bit odd knowing that it is being written by a sales trainer. I believe traditional selling is dead on arrival. The days of hiring and building a well trained sales staff that executes all facets of the sale, follow up, prospecting, marketing, telephone skills and building a database of repeat buyers has for the most part been dead for a while.

Some of you reading this may be shocked or even angry at such a statement and declare that it is certainly not the…

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Added by Mark Tewart on May 16, 2010 at 8:30am — 1 Comment

Don't just sell em a car ..... ........

How about a little story about car dreams that come true .....

When I was a little girl ,around 8 years old, we were by all accounts very poor. My father drove an old black station wagon with red interior, so old that the floor boards in the back seat area were rusted through. We kids , six of us, had to sit with our feet on the center bump, so as not to have our feet fall through.I used to watch the road go by through the h***,somewhat curios,amused and afraid at times,that my foot… Continue

Added by Eve Witter on May 15, 2010 at 7:37am — No Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Reinvent Themselves To Support Social Media

The role of automotive advertising agencies is changing along with the auto industry that they serve. Philip Zelinger, the President of Ad Agency Online, L.L.C. -- a national network of independent affiliated automotive advertising agencies and the host an automotive advertising resource / networking portal, http://AdAgencyOnline.Net -- has taken an active role to educate automotive advertising… Continue

Added by Philip Zelinger on May 12, 2010 at 2:27pm — No Comments

URGENT BROWNBACK AMENDMENT- NADA - ALL AUTO DEALERS

IT IS URGENT THAT YOU WANT THIS VIDEO- CLICK HERE AND WATCH NOW.

YOU MUST DO SOMETHING ABOUT THIS TOMORROW.

NOTNING MATTER, NOT A DEAL, NOT A PHONE CALL, NOT AN UP- NOTHING...

STOP WHAT YOU ARE DOING AND CLICK HERE or on the title and WATCH THIS VIDEO AND IT WILL TELL YOU WHAT TO DO.

IF YOU ARE A CAR DEALER, SALES PERSON,… Continue

Added by Grant Cardone on May 12, 2010 at 1:31am — No Comments