One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically not negotiating. You must price your cars to market to get leads. On the new car side, the customer is setting the prices. With new tools that allow prospects to literally buy the car from home, negotiating power is shifting to the consumer.

The number…

Dealership valuations skyrocket; Van Tuyl, Berkshire Hathaway acquisitions have major impact; new entrants outpace publics by over 4 to 1

Irvine, CA, March 9, 2016 – U.S. dealership buy/sell activity reached record highs in 2015[1], with activity by new entrants outpacing public company acquisitions by over four to one, according to The Blue Sky…

Are you distracted?

 

One thing you can accept as certain is that our lives are full of distractions. You might be so determined to accomplish your to do list and yet at the end of the day not much is been completed. Let’s look at some logical ways to control the largest time waster that we all…

Find Your Motivation 

Today, I'm diving deep into the entrepreneurial mindset and what it means to be truly successful. There is more to being a successful business owner than money, and am sharing his own personal experiences to help you decide what your driving force for success is.

Tune in to the all new Think Tank Tuesday to learn the three successful phases all businesses experience and to learn how you…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

LAWRENCEVILLE, Ga. (March 8, 2016) – According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -1.1% during February. Cars declined -1.1% and trucks declined -1.2% during the month. 

Full-Size Pickups led all vehicle segments with the highest depreciation on the month at -2.7%. Vehicles in this segment include Chevrolet Silverado, Dodge Ram 1500, Ford F150, the Nissan Titan and the Toyota Tundra. Vehicles in this segment entered March…

An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of salespeople are considered evergreen; are strong and productive no…

I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or pop ups offering “$100 off your purchase.” Or, the most…

For car owners, leather upholstery poses a serious challenge. Few car owners know the right way to keep the leather parts in their cars in prime condition. When you consider the fact that caring from the interior of your vehicle is as important as taking care of the…

Google rolled out the Android Marshmallow update on 28th May 2015 as Android M but underwent a series of previews before being given the current name. The first…

This is the Missing Piece to Profit

The automotive marketplace is over-saturated, but don't panic. There's an additional revenue source you can implement now to boost profits.

On this week’s Hard Facts, Samantha has the strategy for capitalizing in your own backyard AND the rest of the nation. Are you ready to increase your revenue by $30,000 per month? It's easy if you pay attention.…

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel. They can at times be frustrated and emotionally volatile;…

At the beginning of the year we published a post about attracting connected consumers to the auto industry. To no surprise, even in the past few months consumers have become continually more expectant of positive digital experiences. Here’s an infographic that lays out what that blog explained, but for our more visual audience.…

How do you define success: a financial goal, peer recognition or a title or position? Most people think of success in terms of their personal success, but businesses can also be successful.

How do you define whether your dealership is successful? Is it revenue goals, sales volume, the number of positive online reviews you have, or whether your…

In 2016 automotive buyers meet your sales staff well before they call, email or walk in.  The first point of contact with today's buyer happens online when they are reading your ratings and reviews.    

At Webinarinc.com we have developed a QR code poster that makes it easy for customers to leave reviews right on your showroom floor.  

We will…

If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for

your business, consider some of these options and hacks to optimize your page in 2016. Gaining more followers and interaction on Twitter is often as simple as utilizing clever, quick strategies and hacks. Check out these six Twitter options and hacks to find out more: …

CallSource survey shows that over 1/3 of dealers believe they lose 1 in 5 sales calls to a competitor

Westlake Village, CA – March 1, 2016 – A new survey of dealerships from CallSource shows that dealers are still ignoring their ringing phones, despite the fact that the…

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…