I have a small business that offers Merchant Services for Auto Dealers, Marketing campaigns for all small businesses, and Marketing systems for Salespeople.

I just wanted to say a few words about Prosepecting and how it has changed, perhaps even give some solid advice.

For 30+ years I sold…

“Maintain a 6 to 1 ratio of C/P RO count to total vehicle sales” says Don Reed, CEO of DealerPro Training Solutions.

That sounds simple enough. If you are currently selling 100 New and Used a month, then that pencils out to 600 Customer Pay Repair Orders per Month, not including Warranty and Internal. It’s the CP RO count we are after.

So, you just realized that your RO count is low, right? What are you going to do about it? If you are thinking that you need a big production…

I often tell people what goes on in my day and most do not believe me. Starting today until the end of the month I am going to update my status at different times of the day so people can see what goes on on the sales floor.

Lets see how this comes out.

On July 14, 2010, DUH! was released for publication and is now available.…

You know I love all of you guys. Hell I have worked with all of you at one point or another.

I remember the very first training session I was instructed to go to and Give, Give, Give just pops in there.

To this day I have to say that the principles taught by Grant Cardone have always been where the reality of selling cars lives. All of you are great, not as good as me but you're good. <:)

Does anyone remember who originally had the device to beam from the lot to the…

Hello Everyone! My name is Jennifer, and I have been working at a Saab Dealership for nearly 10 years. I remember the better days back in the 2000-2005, give or take. Then, as anyone in the Saab industry, and even customers know, things since then have been heading downhill and fast.

Anyway, I am trying to find other Saab Owners, Dealers, Salespeople, etc.... that would possibly like to take part in a Saab Owners Convention, Auto Show, History of Saab, Customer Appreciation…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal -- http://AdAgencyOnline.net -- reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show…

I sell cars and it is very important to come to work with a positive attitude. Times seem to be tough right now. Stores are low on inventory and customers are few and far between. It is time to turn these negatives into positives. I wanted to give a perspective from the sales floor.

Customers and their methods of shopping seem to be evolving so much faster then the local dealership. The product is out there the…

I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the

author of the post, Tac Anderson,…

Too often do I get the question during my seminars "VJ, what is the ROI - what can I expect to make on money and how many cars will I be selling at my dealerships, when I am "signing up" for Social media?"....here we go again. I am not complaining that I receive this question but I am foremost dazzled that question is still comparing Social Media Marketing with the "old" way to do Marketing and Advertising.…

Creating and managing your internet presence is a massive undertaking with equally large opportunities and will require more than building a website…

AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies. The site hosts a blog talk radio station -- WAAOL, All Automotive…

When you first get that customer’s information and they are unable to make a commitment at that time what is a realistic timeframe to keep trying to contact that customer. Most ”experts” will say 120-180 days, but in today’s faster moving decision process for the customer do you really think they are still in the market? I would have to say “No”, please keep in mind that this is my opinion. The first 1-24 hours is the most important. If you can respond to someone as they are…