July 2011 Blog Posts (164)

How should dealerships price new cars online?

This article can also be found by visiting http://wp.me/p1zj9v-1i or http://infiniteprospects.wordpress.com.…

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Added by Adam Ross -InfiniteProspects.com on July 5, 2011 at 5:56pm — No Comments

RIP: Google Blogger and Picasa

Do you have a blog on Google Blogger platform, also known as Blogspot? Are you using Google Picasa to store photos? Well, say goodbye to those products.

 

Panic sets in....wait.....wait....wait....

 

Now rest easy because these popular product by Google will be renamed in the coming months to Google Blogs and…

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Added by Brian Pasch on July 5, 2011 at 4:41pm — No Comments

My wordpress blog, video production starts next week!

How to buy a car, and have fun doing it.

Volkswagen in Formula 1

My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good…

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Added by Michael Fischer on July 5, 2011 at 4:27pm — 1 Comment

When Was Your Marketing Playbook Last Updated?

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve…

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Added by Brian Pasch on July 5, 2011 at 3:00pm — 3 Comments

Why Having A Lot Of Facebook Fans Is A Waste Of Time

(Originally published on Dealer magazine)

 

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

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Added by Arnold Tijerina on July 5, 2011 at 2:50pm — 5 Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our clients.  It was then…

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Added by Stephanie Young on July 5, 2011 at 11:00am — 7 Comments

Red McCombs - An American Icon

They don't make them like Red McCombs any more. Billy Joe (B.J. or Red, as he known) is a legend -- not just in automotive retail -- but in the history of American business.

 

When you have a few minutes, check out Brad Wernle's profile of MCombs in Automotive News. Wernle is one of the top reporters in automotive and does an awesome job of capturing…

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Added by Cliff Banks on July 5, 2011 at 9:36am — 1 Comment

What's all your hype about?

What’s all your hype about? Do you even have hype? Go to a concert, they have it; infomercials have it too. Flava Flav hyped up Public Enemy- heck, even MC Hammer had his own personal hype-man in his heyday.  Too Big MC's only job was to hype up Hammer and the crowd. (Unfortunately, the hype didn’t carry over well for Too Big’s solo career) Hype is your personal…

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Added by Marsh Buice on July 5, 2011 at 9:00am — 11 Comments

What employee retention does to your bottom line

Employee retention…or lack of it…is a very expensive proposition…

 

Now…I am not advocating keeping the wrong people for the sake of saving money…

 

The first thing you need to do…is hire the correct people…

 

But once you do hire the correct people…it is very important… to keep them…focused…motivated…invigorated…and going forward in a positive direction…

 

A recent study shows…that 85% of Human Resource executives…state the single…

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Added by Jim Kristoff on July 5, 2011 at 7:32am — No Comments

Choosing The Process (9th in the Choosing Series)

In recent articles, in training, and in other discussions, I've commented that monkeys can close deals.  Now, when I say this in front of a live audience, I am looking for an expected reaction so that we can engage in a good program.  In all cases, it is not to insult those who are successful "closers."  But, the reality is, closing a deal is merely the result of proper planning and execution of the real key to selling - the process.

 

I would expect true closers to actually…

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Added by John Fuhrman on July 5, 2011 at 7:19am — 8 Comments

Barking up a different tree

Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless.  That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a vehicle.



For… Continue

Added by Paul Potratz on July 4, 2011 at 9:30am — No Comments

Charging into the Electric Car

As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue

Added by Paul Potratz on July 3, 2011 at 9:30am — No Comments

Acceptance



Acceptance

~ Regina Hill

 

 

Acceptance means that you can find the serenity within

to let go of the past with its mistakes and regrets,

move into the future with a new…

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Added by Jack Higginbotham on July 2, 2011 at 12:00pm — 2 Comments

Is Your Website Traffic Down? Google Says So.

I popped open my DealerKnows email this morning and saw that Google Analytics sent out a Benchmark Newsletter.  (See below).  If you recall, when signing up for your Google Analytics account, you were offered to "opt-in" to anonymous data-sharing with Google.  Well they've consolidated the data and are making some modifications to their standard benchmarking report.  The information is revealing, but how does the…

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Added by Joe Webb on July 2, 2011 at 12:00pm — No Comments

How Green is your Dealership?

A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet.  When purchasing goods consumers are also looking at the company itself. They want to support “green” companies.



Consider becoming an Energy Star rated building/dealership. This way as you focus your automotive marketing campaigns on the “green” cars you can also mention you, the dealership, are environmentally friendly.… Continue

Added by Paul Potratz on July 2, 2011 at 9:30am — No Comments

The Three Happens

In my 29 years of retail experience…and in coaching…literally…thousands of individuals…

 

I have come to notice… an individual will fall into one of three categories… of happens…

 

And that is H-A-P-P-E-N-S…happens…

 

A person will either…MAKE things happen…

 

Or they will…WATCH things happen…

 

Or…they will look around and ask…WHAT HAPPENED???

 

Now obviously…there is a clear and distinct difference… between…

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Added by Jim Kristoff on July 2, 2011 at 7:20am — 1 Comment

Dive into Google+ … Here’s How

Earlier this week, Google caused a stir when it launched Google+, the new social sharing service that’s currently available only to those lucky members who receive an invitation. Unlike other social sharing sites, Facebook being the first that comes to mind, the all-new Google+ begs its users to practice sharing decorum.

 

First Things First

Whether or not you have received an invitation to Google+ -- it’s the only way to use the service, and due to the high…

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Added by Sean Wolfington on July 1, 2011 at 4:30pm — 6 Comments

Facebook app to BranchOut on its own

The Facebook app BranchOut is shaping up to become a new venue for professionals to connect. What can this mean for the automotive marketing field? Well, this app could help increase professional network connections and boost discussions between the customers and the automotive marketing industry. By understanding your customers background and work environment you can better tailor your automotive marketing and advertising to fit their passion points. 



BranchOut is an app that enables… Continue

Added by Paul Potratz on July 1, 2011 at 3:30pm — No Comments

Please help 14-Year-Old Sayshae Findley as She Battles with Cancer

I consistently post automotive related content onto the Dealerelite.net website on a consistent basis. I don't ask for much but if you could help promote this blog which will raise awareness for 14-year-old Sayshae Findley, who is battling cancer, I would greatly appreciate it. Thank you. 



Have you ever wondered how you can make a difference in someone’s life? Please join us in our efforts to support the family of Sayshae…

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Added by Rob Gehring on July 1, 2011 at 3:20pm — No Comments

What is the best way to get started in Automotive SMM

Start with a strategy so you can create a simple manageable measurable campaign, which serves your dealership’s goals. Define your goals, what do you need? Traffic to your website? New customers? Repeat business? Launching a new vehicle or service?

 

Next you will need to conduct research to determine the most appropriate social media platforms relevant to automotive marketing. No two dealerships are alike in this respect and the results of this kind of research always turns up…

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Added by Paul Potratz on July 1, 2011 at 12:30pm — No Comments

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