Chris and Mike's hot topix this morning on the super storm hit home with me, too. As a vendor/supplier on automotive content based in Delaware I worked through the weekend prior to storm hitting to advance client files.

Today we posted a story on the nationwide impact this storm may have on industry. What do you think?

Entire U.S. Car Market…

The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?

The answer: They are all Brands within a Brand! It doesn’t matter to PepsiCo, the parent company, whether your Sales Manager grabs a Mountain Dew or an AMP Energy drink…

Once your Sales Rep has completed his/her job outside(meet/greet,pre-sell info,presentation,demo) they should be initiating a "Trial Preliminary Close".  "Other than price Mr. Customer,is there anything stopping you from taking this vehicle home with you right now?".This trial close will generate one of two responses.If the response is "no,let's see what we can do", then they proceed with your sales process. If not, they will hear either an objection or an excuse. The key to developing an…

If you put 50 salespeople in a room, we could go on for hours sharing stories of the worst customers we’ve ever encountered. These stories range from the cheapskate multi-millionaire, you know, the guy who owns half the town, yet blew out because he had to pay the Doc Fee, to the customer who brought his 3rd cousin-twice removed…

This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the "urgency"…

How do we define “thought leadership,” or more specifically, how should the term be applied to the retail automobile industry? According to Wikipedia, the term “thought leader” was coined in 1994 by Booz Allen Hamilton, a Fortune 500 corporate consulting firm, and it was used to describe individuals or firms that introduced business ideas that “merited attention.” Without question, thought leaders tend to be the most successful people or organizations within their respective fields. However,…

This is Part 3 in a 5 part series. Read Part 2 here.

By now, you should have an understanding of the importance of having an individual - preferably the owner, general manager, or…

In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…

Managers and Advisors will find great tips and tricks for goal planning and increasing sales by watching this video

“How can I get more traffic?” is one of the MAIN questions people ask me.

But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.

Looking for “traffic” is a HUGE mistake.

Why?

Keep reading.

The #1 reason why you don’t want traffic

Traffic makes us focus on the raw numbers, but…

The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often the rest…

Are you in good hands? Sounds so cliche, but it stands to question, whose hands are you in anyway? Is your month cradled in the hands of Lady Luck-gambling on a good month; or are you fixated on grabbing the reigns and taking control of your career?  Your mom was right, there is safety in numbers. Safeguard your month by insuring it with more than enough…

I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!

And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!

I have been in Automotive Internet Sales for almost 14 years…

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth.…

How many people have gotten a bad review? Yes you suck! There is somebody out there who’s going to say you suck. You don’t. You’re no better or no worse than the dealer, restaurant or hardware store down the street. I hope your better. But you are going to get a bad review. You cannot satisfy 100% of the people all the time. But, A BAD REVIEW IS A GOOD THING!!!! If all you have are good reviews you are less believable. If you went to a restaurant website and…

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but is 2013 it will emerge to become the "must have".

It was during a discussion on ADM…

http://www.robertwiesman.com

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your…

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…