Why You Should Sponsor Local Sports to Increase Retention
The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive away with something better and newer than what they arrived in. The emotions are high!
Sports is all about emotions too. The highs of championships, the…
Added by Staff Writer on October 31, 2017 at 1:03pm — No Comments
Holidays are the Perfect Time to Nurture Loyalty
It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge…
Added by Mike Gorun on October 31, 2017 at 9:34am — No Comments
Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads
Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing purposes. It was simply a matter of data collection to forecast future patterns.
This led to supply chain management issues such as inaccurate demand forecasting, a glut of supplies, or not enough inventory.
Very recently, it all…
Added by Staff Writer on October 27, 2017 at 2:20pm — No Comments
To Improve Customer Experience, Employees Must Own It!
Today’s consumers are fickle and more demanding than ever. Why wouldn’t they be – they have countless service and product providers fighting over their limited…
Added by Chris Miller on October 27, 2017 at 10:22am — No Comments
ELEAD1ONE Inbound Call Center Delivers 70 Percent Service Appointment Set Rate for Gettel Automotive Group
Customer Experience Improvement Drives 15 Percent Increase in Fixed Ops
Atlanta, GA – October 23, 2017 - ELEAD1ONE announced today that its…
Added by Bill Wittenmyer on October 27, 2017 at 9:30am — No Comments
Information is a Powerful Loyalty Tool -- if Used Properly
In today’s retail automotive climate, customers have more access to information than…
Added by Mike Gorun on October 24, 2017 at 9:28am — No Comments
Does your Dealership Have a Retention Problem?
The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there…
Added by Mike Gorun on October 17, 2017 at 10:08am — No Comments
Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity
Let’s face it. The car business can be brutal. Many in auto retail fin…
Added by Mike Gorun on October 10, 2017 at 9:36am — No Comments
The Next Evolution of Social Marketing
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.
At the time I was with AutoNation and we spent a lot of money and time trying to figure out how to market our dealer…
ContinueAdded by Scot Eisenfelder on October 6, 2017 at 9:37am — No Comments
Customer Acquisition Can Be More Effective When You Spend $0
Customer retention is typically much less expensive than customer acquisition. However,…
Added by Mike Gorun on September 29, 2017 at 9:51am — No Comments
PrePaid Maintenance in the Age of Ride-Sharing
Younger generations prefer fixed monthly costs for expenses that include…
Added by Mike Gorun on September 19, 2017 at 9:46am — No Comments
Shattering Communication Silos Increases Productivity
In many businesses, it is typically frowned upon when an employee goes over the hea…
Added by Mike Gorun on September 12, 2017 at 10:02am — No Comments
Rest in Peace: 2-Shift Service Departments
If you haven’t noticed, our culture has changed. Your customers are no longer willing to wait. Everyone wants everything…
Added by Ujj Nath on September 6, 2017 at 9:30am — No Comments
Consumer Attention Spans Are… SQUIRREL!
If you haven’t already noticed, human’s attention spans, in general, are …
Added by Mike Gorun on August 31, 2017 at 10:00am — No Comments
Human Capital: How Teamwork Can Increase Revenue
One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple reason to…
Added by Chris Miller on August 31, 2017 at 9:45am — No Comments
Text Messages: Google’s Wake-Up Call to Dealers
Texting is by far the most popular…
Added by Mike Gorun on August 22, 2017 at 9:57am — No Comments
When It Comes to Customers Don’t Judge a Book By Its Cover
Almost every salesperson or manager tha…
Added by Mike Gorun on August 8, 2017 at 10:01am — No Comments
Are you Killing Customers Softly with the Same Old Song?
In a recent…
Added by Ujj Nath on August 7, 2017 at 9:53am — No Comments
To Grow Big Try Thinking Small
Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.” The trick to getting big isn’t always about trying to reach…
Added by Ujj Nath on July 25, 2017 at 10:09am — No Comments
The State of Customer Loyalty
Colloquy just came out with its…
Added by Mike Gorun on July 25, 2017 at 9:54am — No Comments
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