As you prepare for a new year at your dealership, you’re probably on the lookout for innovative, measurable ways to effectively engage your shoppers. That’s why we’ve compiled 4 customer-centric infographics to help you improve your marketing strategy and proactively engage the modern shopper in 2015.

Check out these…

I just finished an article to address the Technician shortage in American car dealerships. It is understood some might say change isn’t needed to address the fact we are in need of 30,000 technicians today! My thought is change is required to attract and retain quality people for the future. Sign up for our no cost conference calls or newsletter and receive an advance…

"Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal." Friedrich Nietzsche German Philosopher…

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Order "Win The Game of Googleopoly" Book and Unlock The Secret Strategy Of Search Engines!

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the…

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.

Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely those which receive no replies. LinkedIn used to offer…

Hello and welcome to this week’s Used Car Market Report from Black Book. Last week we reported how the market has been trending in a non-traditional December way. Little has changed this past week. Bidders are still pretty aggressive and the results were over 2250 vehicles adjusted on average each day of the week, with 52% being increasing adjustments of the previously published values.…

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch…

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of…

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month.…

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We are super excited to announce that the #IS20G has just locked in the Marriott at the Brooklyn Bridge! This hotel is absolutely gorgeous! And it is 5 minutes away from New York City... right over the Bridge! 

And... The Ultra Awesome VIP Party will be in…

We as an Industry are facing a crisis, "what's the crisis you say?" The crisis is the shortage of qualified technicians. Many dealerships are finding it hard to find and keep good technicians. So many dealerships today are asking us "where can I find technicians." We have designed this call to answer this very serious…

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Win the Game of Googleopoly Book Will Be In Stores All Over The Country In Hudson News! Now on Amazon & Barnes & Noble

Turn your belief into routine

Great interview with Mark O'Neill. DealerTrak Technologies is leading the Automobile Industry with software solutions for dealers to help make the process of buying a car simpler and more customer-centric.

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people…

Maybe you think you're disciplined...