Urbandale, IA—July 19, 2021—FlickFusion’s COO Tim James will present “Build an Amazing Video Strategy” at the Unfair Advantage Automotive Mastermind Group (UAAMG), August 5, 2021 in Myrtle Beach, SC.

“Many dealerships are doing a great job producing video content; however, many dealers don’t have a strategy beyond just posting that content on Facebook or their website,” said Tim James, COO of Flick Fusion.…

We’re not alone when it comes to a labor shortage. Data released in July by the US Bureau of Labor Statistics indicates job openings hit a record high in May. The increase largely reflects more vacant positions in the healthcare, education, accommodation, and food services sectors. But few industries have been as directly affected and had revenues hit as much…

“Inspect what you expect” is a well-known business phrase that I think is particularly applicable to our industry today. That’s because many dealership employees have a LOT of time on their hands right now. Why not re-direct that time towards everyday tasks that you expect are getting done, but often don’t have the time to…

Everyone wants to be heard. Yet the person you’re speaking to isn’t always listening. Customers seek someone to understand their goals, deliver a solution, and facilitate a purchase experience. To do this well, though, requires being skilled in active listening. Do your salespeople understand that listening is a skillset?



Whether it be on the phone or in-person, every good salesperson must pay undivided attention…

If you’re reading this, you’re crying for inventory. We all are. The lack of new vehicles on the ground is like nothing I’ve ever seen before.

As CNBC reported, chipmakers shifted their focus to electronics like computers when…

Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…

One thing we often don’t think about is just how many businesses we interact with on a daily basis. Think about it, you order food from restaurants, you get your hair done at salons, travel around using Uber, book airfare & travel, and buy things online. But, to complete these tasks, you have to use several apps and visit multiple websites. And it’s in…

Ladies and gentlemen, we are back with our video series, Ali Reda’s Road to Sales Success! We’ve been talking about the obstacles that Carlos was finding as he approached the end of his second month in the business. If…

When it comes to vehicle recalls, I have always believed that safety comes first. One major challenge is the millions of vehicles on the road with open safety recalls and, with many vehicles changing hands privately, it is a monumental effort to identify those owners and notify them about an open safety recall and the risk to them, their families, and fellow…

Most dealerships are used to focusing most of their time and attention on their sales team and profits from the front end. Unfortunately, the profits made on each sale are dwindling and new car sales are down. Lost revenue on your front end makes everyone want to tighten their belts. The question is: Where do we make the cuts? Should we pull from…

Who should be greeting your service customers when they arrive at the service drive? A porter, an assistant or an advisor?

Every dealer seems to have a different process when it comes to greeting their service customers in the lane. Some would like you to just come inside, others may want you to stay with your vehicle.…

by Anthony Greenhalgh, Rapid Recon

The old argument the dealership has been using for years – “add more people”--  does little more than provide temporary fixes and a ton of personnel expense.

When I was in your role, I had to make my techs better, but I was already heavily engaged in ongoing training, so what more…

As used car sales continue to climb, legislators are now more cognizant of and are focusing on how dealerships are selling pre-owned inventory without first getting safety recalls repaired.

As I covered in my previous blog, a bill is currently being put forth to…

I always enjoy chatting it up with Jordan Savage because he always has something positive to say. I don't think he ever has anything bad to say about anyone. Jordan is highly respect among his peers and salesmen around him. This interview had some technical issues but it was a good interview

It’s popular to talk about the chip shortage – and for good reason. The blows just keep coming. First, the slash in vehicle production. Dealers who typically inventoried 600 to 700 new cars now have fewer than 50. I spoke with a dealer in California last week who literally had two new vehicles on his lot. Two!

Then, the subsequent soaring cost…

by Keith Brice

The time value of money states that a dollar today is more valuable than a dollar tomorrow. Fixed Ops managers live in the present. Their focus and sense of urgency are on the current month and, because a portion of their monthly income comes from the gross or net they generate, they want to close as many repair orders as…

Here it is . Don't forget to subscribe to my podcast on all podcast platforms and also subscribe to my YouTube Channel @ RonGarverick . I appreciate the support from everyone and to my sponsors, Street Volkswagen of Amarillo, dealerElite and GARV Automotive Finance, BDC, Sales & Management Training…

With vehicle inventory low, many dealers have to place a heavier focus on used cars to stay in business. In the current market, dealers are frequently outbid by other dealers for decent used vehicles or, more likely, are forced to pay thousands over retail value to acquire inventory. Add into that cost any auction fees, transportation, recon, and detailing,…

We all get that pit in our stomach when a big job finally comes to a full diagnosis. The customer is either going to tell you to go ahead with the job, tell you that you’re crazy and they’ll take their car, or some vague grey area in between. The goal of course is always to work to get the job sold and the car fixed. But how do you present the issue…