Consolidating ferocity and undeniably choice style of structure – Luxury is a fantasy vehicle of each vehicle sweetheart who wishes to assimilate the one of a kind vibe of this super vehicle. Along the years, Lamborghini has lived past its brilliance, wrapped in an impeccably created imaginative explanation of style to turn individuals around you in surprise saying, "Gracious, That is…

Does your Desk Manager's or Manager’s body language work for the cause?  Or is it counter-productive and negatively alter the confidence and self-esteem of some Salespeople?

Back in the day, when you were selling, do you remember approaching the desk…

Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town. Hallelujah, they were open! They sell nothing…

I share the concepts of the fundamental attribution and conversion errors in this short video blog.

PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!”  at the upcoming…

A smooth-running car is always fun to ride, but a car that still breaks down on the street is no fun at all. If you find yourself with a car that always breaks down while on the way, then there are some things you should take note of.

Before a car breaks down while on the road like every other mechanical device, it would give a warning sign. Some folk doesn’t know these warning signs that a car that needs a car mechanic gives.…

An automotive exhibition stand for a motor exhibition or car exhibition. It is considered being a public display of existing automobile models, introduction to latest technology, concepts about cars or future models that will be introduced in market. Many automotive industry representatives attend the exhibition, traders,…

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.

Commenting on the new hire, Steve White,…

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive change.

All this change sometimes makes it difficult to…

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get insight into the behavior of online shoppers, even those…

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then management reacts and shares that feedback with the employee…

In the early 1900s, there is no protection system for the car. Many road accidents take place at that time, and the people get injured due to this reason. Many cars got damaged at that point, and the death rate is increasing. The action takes place due to a lot of destruction and many safety measures take place for this reason. Different models of cars are introducing now that have all the safety gadgets installed in it. It ensures the safe driving and reduces the rate of…

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, …

Studying is a challenging process, especially when you study something so complex as automotive trade. But despite proper learning requires a lot of time and efforts, many students still want to find a job and to try combining their studies with work.

 …