These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.



And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much…

| by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the…

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

It’s time for a reality check. I’d like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and…

For those of you who…

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful.  Users can now connect their Pinterest accounts to different apps to Pin…

Social Media News for the Week of November 23

Brand-New Google+ 

Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and Collections, placing those features front and center for Google social media…

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27…

In the automotive market developments are constantly surfacing that don’t just hint at a world of interconnected and automated driving, they scream it. Two tech giants we don’t normally associate with cars are poised to disrupt the market. Google’s push to get an autonomous car on line has been going since 2010, and Apple has been secretly working on a car…

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!

In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose…

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an…

#1 Business Book Publisher, Wiley & Sons Release The Cover Of Sean V. Bradley, CSP's New Book "Win The Game Of Googleopoly"… The Secret Strategy of Search Engines.

Rank higher in search results with this guide to SEO and content building supremacy

Google is not only the number one search engine in the world, it is also the number one…

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its content and services. On the surface, the move makes sense and…

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry. The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly becoming more prominent in our industry. A couple of companies that are gaining steam include the…

Just read in Automotive News that Reputation.com is offering a solution to help auto dealers skirt the Google.com policy of not posting customer reviews from the dealership computers.  

The article states, "Reputation.com, a reputation-management firm certified by General Motors for its dealerships, has devised a method to revive those in-store reviews."   I just say…

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…

Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local.…

TTAC has learned that Google is shutting down its car shopping service, which existed only in beta form for San Francisco Bay Area shoppers. Visitors to the site have received a message stating

“The Google San Francisco…

The next age of advertising is right around the corner. With Google's announcement of +Post ads, we…