Traditional hiring processes in the automotive industry are based on finding someone with past experience in the business. The types of questions you ask would normally have to do with past results and the candidate's reasons for leaving their last employer. In today’s Dealerships, especially for Salespeople, finding someone with previous…
ContinueAdded by David Lewis on November 12, 2015 at 10:24am — No Comments
In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving dealership.
No matter what the business, customers will have a minimum…
ContinueAdded by David Lewis on November 9, 2015 at 7:53am — No Comments
The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often overcomes their concerns. In order to provide assurance to…
ContinueAdded by David Lewis on October 21, 2015 at 10:18am — No Comments
Register: http://www.gnyada.com/education/seminars/2015/october/video
Drive traffic to your website with video — create captivating publicity that doesn’t…
ContinueAdded by Criss Castle on October 6, 2015 at 6:30pm — No Comments
Underperformance by Salespeople today is often the result of a lack of proper training or motivation. When left to their own devices, Salespeople may fall into a comfort zone that gives them mediocre results on a consistent basis. As a Manager or Dealer you MUST be concerned about the production levels of your sales force and be…
ContinueAdded by David Lewis on October 6, 2015 at 9:06am — No Comments
Every new car Dealership has factory brochures and print materials that explain the various models and option packages of the vehicles they sell. These are not just for the Customer but also for the Salesperson who wants to learn their product in order to be successful selling it to Customers.
Studying these brochures is a…
Added by David Lewis on September 30, 2015 at 10:00am — 1 Comment
We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?
When asked what she finds to be a best practice and procedure for her job she informed us that ensuring the…
ContinueAdded by Paul Potratz on September 17, 2015 at 4:07pm — No Comments
Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their traditional method of acquiring new car customers. …
Added by David Lewis on September 17, 2015 at 9:00am — No Comments
Reputation Management is a key component to conducting business online. That being said, on Labor Day (September 7, 2015), Auto Dealers and Consignors were provided a platform to provide feedback regarding their experiences with buying and selling vehicles on the internet through auto auctions all over the U.S. and Canada. AuctionVcommerce.com made its debut as the first, and only, online auto auction review site - connecting dealers, consignors, auto auctions, and technology vendors. in an…
ContinueAdded by Kelly Bianchi on September 13, 2015 at 10:01pm — No Comments
Are you incorporating the auto service department into your sales presentation?
If not, you should start so immediately! There is a reason why most successful car salespeople make the service department the last stop on their way to the closing table. Car buyers today keep their cars…
ContinueAdded by David Lewis on September 11, 2015 at 11:00am — No Comments
Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do. Here are the top 4 things you should NEVER do when selling cars:
1. Never ask the Customer a question that would cause them to tell you a lie
The old adage that “all buyers are liars” is…
ContinueAdded by David Lewis on September 3, 2015 at 10:29am — 1 Comment
Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do. Here are the top 4 things you should NEVER do when selling cars:
1. Never ask the Customer a question that would cause them to tell you a lie
The old adage that “all buyers are liars” is…
ContinueAdded by David Lewis on September 3, 2015 at 10:00am — No Comments
The temptation to speak during the Demonstration Drive is something that is hard for many Salespeople to control. Since it is just beyond the halfway point of a normal sales process, it is tempting to start applying pressure through things like Trial Closes or overselling the Customer on the features and benefits of the vehicle. This method has long been a…
ContinueAdded by David Lewis on August 25, 2015 at 10:00am — 1 Comment
Have you ever heard the statement that “Life begins outside of the comfort zone?”
The Comfort Zone is certainly a place that beckons us all at one time or another. Resisting the allure of resting on past or current success is not that easy at times, and when we are doing okay and the pressure is off it can be easy to give in and put…
ContinueAdded by David Lewis on August 19, 2015 at 12:18pm — No Comments
If you should be buying long term advantages from the dealer SEO strategies that you have adopted, you then need to make sure about the campaign that you have in the offing so that it is going to be useful for the promotion of your dealership. That will help you to have probably the most of SEO for dealers, where you can utilize the strategy depending on the market.
Added by Martin Denial on August 13, 2015 at 2:53am — No Comments
If you have been working in a car Dealership where everything is based on the number of units sold, you may not spend much time thinking about Gross. If all the bonuses are paid for units sold, then you will do whatever you can to move the iron just to get to the bonus money. If you are selling price alone it is hard to resist the temptation to sell to the Manager instead of the Customer, but…
Added by David Lewis on August 12, 2015 at 10:00am — 3 Comments
Urbandale, IA--July 27th, 2015--Flick Fusion (www.flickfusion.com) announced today that Premier Solutionz, a leading provider of lot service and inventory management services to auto dealerships in Colorado, is using its Live Video Walk Arounds to help auto dealers increase website visitors, leads and sales.
One of Premier Solutionz' clients is Tynan's Nissan and Tynan's…
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ContinueAdded by Empire Motors Corp on July 24, 2015 at 3:33am — No Comments
Urbandale, IA--June 29th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Median Media, a provider of multimedia marketing solutions to small and medium sized businesses, has added Flick Fusion's inventory videos to its menu of services for auto dealerships. Flick Fusion's automated video production and distribution solutions enable Median Media to provide their auto dealership customers with the complete set of…
ContinueAdded by Brian Cox on June 29, 2015 at 10:12am — No Comments
Added by J.R. Batchelor on June 23, 2015 at 9:35pm — No Comments
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