In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad is a recipe for failure. Best practices prove that…

Urbandale, IA--June 15th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today a new partnership with Chroma Cars (www.chromacars.com), a full-service inventory management, photography, website and digital marketing services provider to more than 300 auto dealerships. Chroma Cars is now offering Flick Fusion's customized, scalable video marketing solutions that allow auto dealers to…

Flick Fusion's analytics to integrate seamlessly with DealerPeak's Cyber Sonar, allowing auto dealers to track video performance & user behavior in their CRM 

Urbandale, IA--June 1st, 2015--Flick Fusion (www.flickfusion.com) announced today it has been selected as the preferred video marketing provider for DealerPeak's full system CRM, website and desking solutions. Auto dealerships that use DealerPeak…

All Car Segments Declined While Full-Size Vans Increased  

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.

The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing change in values this past week, and comments straight from the lanes tell us dealer…

LEASE OFFERS HEAT UP AHEAD OF MEMORIAL DAY SALES





Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.



Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and…

Car Values Continue the Slide Down While Pickups Remain Strong  

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week, the Black Book editors received feedback from the lanes with comments such as: “Dealers feel that the…

Black Book Lender Solutions announces it has released its latest white paper, “Collateral Insight Is Critical To 84-Month Auto Loans”, where Black Book takes a look at how collateral data impacts the decision to expand a portfolio with longer-term loans.



Several factors are driving longer-term auto loans today: The desire to expand lender portfolios; rising vehicle transaction prices; and the need to…

FOR IMMEDIATE RELEASE

Urbandale, IA--May 18th--Flick Fusion (www.flickfusion.com) announced today that the Cardinale Automotive Group (member of the Cardinale-Group of Companies), one of the nation's top Internet auto retailers with 17 stores in California and Arizona, has increased sales velocity 36 percent since it switched to Flick Fusion for its video inventory marketing needs. In May 2014, the Cardinale Automotive Group's…

Many of us in the marketing department have been trying to reach prospects and customers by email since time began.  The problem is that response rates (opening, reading and taking action) are droping like a stone.  On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%.  But text messaging (also known as SMS) can get as much as a 75% open rate.

According to a study posted on …

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…

Enhanced Video Content, Marketing & Distribution Features Create Calls to Action and Increase Conversion, Show and Sales Rates for Auto Dealers

Urbandale, IA--May 4th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that it has been selected by Autos On Video® Inc, a pioneer in video walk around technology, to integrate the Autos On Video real video inventory application…

A lesson on building your own Digital Network, and getting away from 3rd party vendors!

Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…

A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.

Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age,…

Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…

Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's PicMotion videos make it easy for auto dealers to turn new vehicle inventory listings into rich video content optimized for video SEO. Up to five…

Automax Recruiting And Training And Recruitment HQ Partner Up To Bring New Hiring Technology To Automotive Recruitment

Automotive Recruitment Has Gone From High Technology And No-Touch, To High Technology And High Touch With The Inclusion Of A First…

Having an online presence in the present day is great for your business especially in the auto dealership industry. This is because now more than ever people want to do most things from the comfort of their homes and offices and at the same time there are plenty of financial institutions that have been set up to cater for online transactions. However, simply having a website…

Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.



One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…

Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to help diagnose and repair vehicles, and that was enough.…