You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…

Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.

Do you know how many women ups visit your store each week? Each…

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting…

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?

I see it happen all the time. A dealer sends out an email for something such…

Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

Social media reach has decreased, digital marketing is ever more challenging and direct mail sometimes goes straight into the trash. This…

Albany, N.Y. – April 25th, 2016 – Auto/Mate Dealership Systems announced today that it is releasing a free eBook for download, titled The Auto Dealer's 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I. The eBook is designed to…

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

Most consumers do still participate in their ‘favorite’ loyalty programs, and for many businesses, it’s a…

Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.

Comment below for future Think Tank Tuesday ideas!…

Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you announce to the public that your business is…

5 Tips to Get Better Dealership Reviews Online

Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by …

In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).

The report includes intel about what women have experienced while shopping, buying and servicing their…

It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone, somewhere will see it and decide to buy a car from them.…

With Google's new robust analytic platform, you'll be able to handle all of your tracking needs.  By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.

Samantha will cover all 8 tools that are included in the entire suite.

How will you use them to benefit your business?…

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced an extreme decline in reach and were forced to either pay…

Albany, N.Y. – March 22nd, 2016 – Auto/Mate Dealership Systems today introduced a completely redesigned payroll application for auto dealers, located within the Accounting Suite of its dealership management system (DMS). The new payroll application includes a host of new features that streamline and expedite the payroll process.

"We asked our customers and prospects what their biggest challenges were when they process payroll, then…