As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be through newsletters, via social media, or other avenues.…
ContinueAdded by sara callahan on August 5, 2015 at 9:12am — 1 Comment
Still trying to find a reliable way to saving for retirement? Nowadays, with variations of financial advisers, your task is getting a little bit easier.
One of such automated investment services called Wealthfront provides potential investors with an opportunity to place…
ContinueAdded by Nicoline M. Steffensen on July 22, 2015 at 6:00am — No Comments
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Jim Ziegler's Secret Tips On Avoiding The #1 Mistake Car Salesman Make That Blows Deals & Lowers Gross
Dealer Synergys Video Production Team just completed James A. Zieglers BRAND NEW Training Curriculum for Bradley On…
ContinueAdded by Sean V. Bradley on May 30, 2015 at 11:34am — 1 Comment
A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We…
ContinueAdded by Chris Miller on May 22, 2015 at 8:07am — No Comments
People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…
ContinueAdded by Timmy D. James on May 18, 2015 at 9:43am — 1 Comment
Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region and roll out to the rest of the U.S. by the third quarter.…
ContinueAdded by Richard Holland on May 7, 2015 at 8:25am — No Comments
A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles for recall repairs. These actions are in advance of the…
ContinueAdded by Chris Miller on May 6, 2015 at 8:37am — No Comments
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are…
ContinueAdded by David Metter on May 5, 2015 at 8:49am — No Comments
We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…
Continue Millions of individuals and organizations host web blogs for informational and marketing purposes. However, not all of us get it right. Some can be downright awful and serve to drive potential customers away, rather than act as a useful resource.
Chris Lema, a WordPress and blogging educator and consultant, recently posted a blog that discusses why most company…
Added by sara callahan on March 2, 2015 at 9:26am — 1 Comment
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.
Some car dealerships require that…
ContinueAdded by Richard Holland on February 26, 2015 at 8:35am — No Comments
The question most pondered by businesses when advertising is perhaps the most important:
“What is my ROI?”
It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,
that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that…
ContinueAdded by Timmy D. James on February 16, 2015 at 9:16am — No Comments
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Win the Game of Googleopoly Book Will Be In Stores All Over The Country In Hudson News! Now on Amazon & Barnes & Noble
Added by Sean V. Bradley on December 18, 2014 at 3:11pm — No Comments
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
There are many types of content marketing. Technically speaking,…
ContinueAdded by sara callahan on November 25, 2014 at 8:52am — 3 Comments
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting article on…
ContinueAdded by Mike Gorun on October 31, 2014 at 8:38am — No Comments
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an…
ContinueAdded by Brian Cox on October 27, 2014 at 8:18am — 2 Comments
Today's Daily Tune Up @CarBizToday http://bcove.me/lahzhkit on the effects of being negative around customers.
Added by Jeff Cowan on August 15, 2014 at 6:40pm — No Comments
Happy Fourth of July!
I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.
From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the continental congress. "I am…
ContinueAdded by Jeff Cowan on July 2, 2014 at 2:30pm — No Comments
When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself. Proper spelling and grammar can dictate whether your content is received well or not. It’s not uncommon for readers to start reading an article or social media post that initially grabbed their…
ContinueAdded by sara callahan on June 25, 2014 at 9:29am — 1 Comment
Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…
Added by Jennifer Payne on April 18, 2014 at 8:20am — No Comments
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