We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

Let's get serious.



Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.



Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…

Sick of hearing about Pokemon Go?

You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.

But why?

It could help you get more leads, but the most important part is that it will connect you…

Buying a used truck can save you a lot of money over a new vehicle.From those small beauties to huge dinosaur Volvos, you have an amazing range to consider. If you are thinking to own something like a caravan, Volvos and Peterbilts are amazing choices. You may check some good options for used Volvo truck for sale.



1. Check your budget:



Everyone dreams of a better vehicle, I dream of owning a private jet. Dreams give us hopes, but reality makes us practical.…

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).

According…

Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you announce to the public that your business is…

The Subaru WRX is a racy version of the traditional sedan with a strong base engine, superb handling, and all-wheel drive. The WRX hugs the road and delivers strong acceleration with a turbocharged four-cylinder engine. The vehicle also comes with a six-speed manual transmission that gives an even racier feel to the driving experience. This also provides an alternative to the CVT available which some drivers feel is too noisy in other models; however, drivers of the 2016 Subaru Impreza who…

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…

The simple answer to this question is:  It depends on how much you value your Customers.

Over the last 20 years the automotive sales process has changed dramatically due to advanced technologies and the internet.  In the past, maintaining contact with Customers relied primarily…

Promoting an exciting and informative environment for your Service Customers is a must for modern customers. Today’s service customers have high expectations when they come to your dealership.  Besides the quality of care they anticipate and demand, the service area itself must be clean, up-to-date and inviting from the moment customers…

Converting a pre-owned city or school bus into a luxury motor home is a remarkable process. The conversion design must be appealing, exceptional and innovative to fit the needs of RV-ers. If you love ‘homemade’ motor homes, you can look for a bus conversion for sale, or make one yourself. When it comes to a typical vehicle conversion, it involves purchasing a used bus, and…

There is an old saying that good things come to people who wait, but better things come to those who go out and get them.

In the car business we often think of aggression as something used to control the Customer and get them to do what we want.  This kind of aggression is not good and has no place in our industry.  We certainly want to be aggressive…

In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving dealership. 

No matter what the business, customers will have a minimum…

#CarStrong Community | Feldman Gives Back

Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate and give back in order to build a stronger community around the…

The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often overcomes their concerns. In order to provide assurance to…

Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their traditional method of acquiring new car customers. …

Are you incorporating the auto service department into your sales presentation? 

If not, you should start so immediately! There is a reason why most successful car salespeople make the service department the last stop on their way to the closing table.  Car buyers today keep their cars…

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

Any dealership depends lots of the factor how it's endorsed to the world of the Internet, wherever you receive the best response from the people that are visiting the website on the day-to-day basis. To begin with, car dealer SEO is probably the most ideal tool to have the proper approach. When you style the content of the website, you have to make sure that the keywords are included in the…