Don't forget the Eighth Element in the Modern Automotive Consumer Journey

By Steve Hanson, Cobalt Performance Improvement Consultant

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a…

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Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are…

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What an Apple Store Can Teach Dealerships about Selling Accessories

Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners…

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Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

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Customer’s taste in accessories not within budget? This will help...

When presented with a prospect, one of your first questions will be: “What are you looking for in your new car?” From there you’ll narrow down the type of vehicle, make, model, and a list of features. Features on a vehicle used to not carry much…

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Why AutoCon 2012?

Diagnostic Labs

On the first day of AutoCon 2012, attendees will have two hours to visit the Lab Room to discuss their current marketing, operational, or technology challenges at their dealership. The lab room will be divided into topics…

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What Auto Accessories Are Your Customers Searching For on Google?

Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of TundraHeadquarters.com, a…

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I used to be a product demonstrator for Soda Stream last spring in 2011 and I had fun talking about the product and meeting every skeptical question dead on with a great answer. Soda Stream is a product where you make your own seltzer with compressed CO2 and add soda and seltzer flavors. I just started up again this Saturday, March 17 2012 and fell right back into the old routine and was just as knowledgeable and…

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QUEST MOTOR GROUP IS DELIGHTED TO REVEAL DETAILS OF THEIR SECOND CITROEN DEALERSHIP LOCATED AT BRAINTREE. OUR NEW SHOWROOM BRINGS CITROEN'S ETHOS OF CREATIVE TECHNOLOGIE AND EXCITING VEHICLE RANGE TO THE BRAINTREE AREA COVERING CHELMSFORD AND THE NORTH OF THE COUNTY.

Scroll across the photo to reveal our state of the art Citroen Dealer Essex Braintree On Tuesday 2nd April 2012, Quest Motor Group will cut…

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Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because of the possibility of gaming the system or as some have suggested, because a customer might feel “pressured” if asked to do this review while still at the business location.

Many opinions and…

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I think it's about time we take steps to more accurately represent the strength and assets of women in this country.

 

 

 

 

 

 

 

 

 

 

So here you are, smiling from ear to ear waiting for that special moment in your day when the be-back bus finally comes!  The…

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Good morning,

I have been using Linked in for years to make connections and to build my personal business network. I have also used it as a fantastic sales toll to sell cars and to sell our services as well. I felt that it made sense to share some of the things I had learned, and here is the first in a series of video's on Linked in.

 

Here is the link: …

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Many people choose to stand in; those who do fall in line, conversing between the should’ves and the could’ves. When you stand in, you play it safe attempting to minimize exposure of any liability, risk, or mishap- anything that could make you look foolish. When you stand out, you expose yourself to all of the risks- becoming the sole beneficiary of…

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So this was my topic for a recent roundtable discussion I moderated at an event hosted by David Kain and Steve Stauning. (side note: I will say without a doubt if you get the chance to attend one of these events GO!! These guys are good, real good and they do a great event.) As far as the topic goes it was a really good discussion with a good group of Internet Managers and Directors and a few things came to light for everyone....process, utilization and CRM capabilities are still all over… Continue

Finally Finally Finally Dealerrater has started to include Canadian dealers to their database. I can't even tell you how excited I am. If anyone has a contact at Dealerrater I would love to talk to the right person about educating the dealer body here how important this type of reputation management is. My email is ryan@carchat24.ca and I am located in…

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