While we all know that texting while driving is very dangerous, texting your consumers without consent may now be just as precarious.

The Telephone Communications Protection Act (TPCA) has recently been updated with new rules regulating the way your…

A collection of some of the best tweets from the recent Las Vegas Auto Conferences

Tweets broken down into mobile and general categories.

JD…

Automotive Market Data Shows Continued Growth of Mobile

Minneapolis MN – October 14, 2013

With over 1.37 million in market sessions, the AutoMotion Dealer App platform provides continuing data around mobile usage and behavior for mobile automotive…

Automotive App Leaders Expand to Windows Platform to Increase Mobile Outreach Between Dealers and Consumers.

Minneapolis, MN – AutoMotion TV today announced the release of the AutoMotion TV Dealer apps for Windows 8 and Windows Phone 8.  With more and more automotive…

Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?



Researching Resources

• Kelly Blue Book
• Edmounds
• Black Book
• True Car

* Why are they doing this?

• Want a hassle free buying…

The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled with computers controlling multiple systems at the same time…

In a recent article by our very own Praveen Tamvada, the pros and cons of the various mobile tablets are examined; and we give some tips on how you can determine which one may work best in your service department. Android vs. Windows vs. iPad? Your favorite may not necessarily be the best fit for your fixed ops needs.

We also explain how the tablets should integrate with your DMS and give some advice on how to design your service lane to get the most out of your…

For Automotive Marketing Guru's

Infographic: Our friends at +6S Marketing on the state of Canadian Internet usage http://goo.gl/OervG (This is a…

When it comes to advertising of any kind, it is important that every dollar you spend will get results.  This truism has held for generations and it continues today.  But there have been some changes to this model.  An excellent example of how the game has changed somewhat is Google Adwords.  Google Adwords allows you to have small text ads appear on the side of the Google search page during a search.  Using Google Adwords can involve a good deal of strategy on…

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

ALBANY, N.Y. – February 4, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has launched a mobile service department solution for its auto dealership clients. Currently available for windows-based tablets, the mobile solution enables service advisors to view the DMS service module information and conduct the service write-up process “on the go.”…

The new specially-made Popemobile was delivered recently in Rome, straight to Pope Benedict XVI himself. On hand was Daimler AG chairman and Mercedes-Benz Cars Head, Dr. Dieter Zetsche, to personally deliver the special vehicle to the head of the Catholic Church at the Vatican.

“It is an honour for …

There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not navigation. The portion that's missing from many mobile sites and apps is the…

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a mobile device (tablet &…

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…

Lafayette, CO (July 31, 2012) ­— KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).

The number of online Internet shoppers using mobile devices is…

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…