Salespeople seem to fall in to one of two classifications – worriers or warriors. There are some scattered between these two extremes but most would be categorized as one or the other.

Worriers are always worried about where the next sale is going to come from. They congregate near the front door, keeping an eye out for the next prospective customer. Usually,…

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Make Money Mondays with Sean V. Bradley - "Cause And Effect" - Automotive Sales…

We'll this is it, the time has finally arrived- no more Sundays of having to watch downhill skiing, slow…

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In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12^th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…

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http://www.dealersynergy.com ;

Car Salesman "Ups" A Waitress & Sells 2 Different People Cars & Sets 4 Additional Appointments For Future Car Sales!

Sean V. Bradley, CEO of Dealer synergy recently conducted a training session at Roswell Honda in New Mexico and inspired a fledgling…

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Make Money Mondays with Sean V. Bradley - 'On Location with Zeigler BMW Of Orland Park - Part…

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Make Money Mondays with Sean V. Bradley - 'More' - Automotive Sales - Car…

http://www.automotivedigitaltraining.com 856-546-2440 

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Make Money Mondays with Sean V. Bradley - Special Edition with Karen Bradley…

I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at.  It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us to watch VCR tapes on sales training for the next 2 days. …

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Make Money Mondays with Sean V. Bradley - 'How Do You Know How Much Money You Need to…

Do you know how it feels to be halfway through the month and your draw isn’t even covered? The last 3 customers yielded no sale. The first wanted to buy but couldn’t. The next one could buy but wouldn’t and the last one could, did, and ended up backing out at the last minute.…

I came across an excellent blog article recently that discussed the different forms of loyalty that exist in the car business. In this article, the author described three levels of customer loyalty: Brand loyalty, dealership loyalty and salesperson…

Original post is from Used Car University's Blog and is written by Harlene Doane. 

Dealerships sometimes take the time to look at their sales demographics (e.g. zip codes, age, gender, ethnicity) and adjust their marketing for prospects based on those demographics. No surprise it’s called target marketing.

But does you salesperson do the same with their…

How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old.  Really?  You are going to waste all that time on a write up when your chances of closing a deal without a demo…

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DealerElite blogstar Stephanie Young reached out again and asked me to post for the site.  I hope it can help some sales and marketing types out there in the auto world!

Summertime. 

Everyone is out and about with the kids, going on vacation, hitting the pool, and grilling out.  Schedules are booked with parties and other social obligations…and you can’t…

What do you do when you have a customer in the showroom, you’ve done the presentation and the test drive and got some degree of commitment from them, then they turn around and tell you that they “just need to go and see the Audi first, to put it out of my mind”?

It’s a tricky one – because…

In the most challenging economic climate in a generation, the influence of the media on the consumer’s attitude to spending has made the job of the auto dealer that much more difficult.  The advent of social networking, such as Twitter and Facebook have not only empowered consumers with information but also provided a global outlet for feedback both positive and negative.



Whilst many of the principles of selling in the automotive sector remain valid, the industry has needed to…