With this Women’s Wednesday we will focus on the Service Drive at your store.
Women buy a car about once every 6-7 years, but they visit the service lane several times a year. The good news? This is where on-going loyalty is developed. The not-so-great news is that 42% of women report they no longer go to the service department where they purchased their vehicle. And, you will never know it is their LAST visit, because they may smile, pay the bill, and never say a word, even…
ContinueAdded by Anne Fleming on April 30, 2014 at 1:42pm — 6 Comments
Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!
It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet…
ContinueAdded by Anne Fleming on April 24, 2014 at 9:30pm — No Comments
Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business.
The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more…
ContinueAdded by Anne Fleming on April 21, 2014 at 8:58pm — No Comments
Welcome to Women Wednesdays!
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?
Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from…
Added by Anne Fleming on April 16, 2014 at 8:00am — No Comments
Kelly Ford Named Top 2014 Women-Drivers Friendly Dealer
Reviews Show Consistent, Extraordinary Experiences by Women
Congratulations to Kelly Ford! Here is the press release that was sent out. Wanted to showcase this on dealerElite!
Last year, women purchased an estimated 27.5 million vehicles – an impressive 75,000 units a day at new and used car…
ContinueAdded by Anne Fleming on April 15, 2014 at 5:30pm — 6 Comments
Welcome to Women Wednesdays!
Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?
Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?
This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites
– like Google, Yelp, Dealer Rater,…
ContinueAdded by Anne Fleming on April 2, 2014 at 7:30pm — 5 Comments
Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.
In the Oscar nominated film…
ContinueAdded by Anne Fleming on March 18, 2014 at 12:08pm — 5 Comments
Last year, women purchased an estimated 27.5 million (1) vehicles – an impressive 75,000 units a day. Women-Drivers.com, the premier car dealer review site focusing on women consumers, has released a comprehensive 2014 US Women’s Car Buying and Dealership Report detailing the experiences women have shopping, buying, leasing and servicing their vehicles at car…
Added by Anne Fleming on February 5, 2014 at 3:00pm — 12 Comments
Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…
ContinueAdded by Anne Fleming on January 2, 2014 at 3:29pm — 7 Comments
Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego at #usedcarweek.
Other women honored from various aspects and leadership roles, include:
Added by Anne Fleming on November 26, 2013 at 6:09pm — 3 Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…
ContinueAdded by Anne Fleming on October 8, 2013 at 12:43pm — No Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.
…
ContinueAdded by Anne Fleming on October 8, 2013 at 12:39pm — 2 Comments
According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in 'Service'. Scores are measured in WSI® or Women Satisfaction Index on a scale of 5.0 (Excellent) to 1.0 (Poor).…
ContinueAdded by Anne Fleming on August 5, 2013 at 12:30pm — 1 Comment
Added by DealerELITE on August 1, 2013 at 8:30pm — 8 Comments
Mercedes, Lexus, Dodge, Chrysler and Jeep are Top Leaders with Women Buyers
Women-Drivers.com has released its 2012 report showing the top car brands as rated by women. Each year, Women‐Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new…
ContinueAdded by Anne Fleming on February 1, 2013 at 5:08pm — No Comments
Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"
http://www.automotivedigitaltraining.com…
ContinueAdded by Sean V. Bradley on January 12, 2013 at 10:00am — No Comments
Did you ever wish you could read a woman’s mind to know exactly what car and price range she is interested in when she enters your dealership? Wouldn’t that make the selling process easier? Recent industry numbers highlight the power of women buyers and demonstrate what value they have to your dealership’s bottom line.
Let’s take a look at six characteristics that will assist you and your staff relate and understand your female buyer better.
1. Browsing – The Silent…
ContinueAdded by Anne Fleming on December 14, 2012 at 8:00am — No Comments
The year is coming to a close and the used car business has had two of its best years. Dealers who want to continue to reap the benefits of this trend in 2013 are developing sales and marketing efforts around women, as they are now consuming $300 billion at new car dealerships. These sever topics should be a part of every sales discussion:
1. CPO Cars Lower The Risks Of Buying A Used Car & Avoid New Car Depreciation
When it comes to car buying, women…
Added by Anne Fleming on December 10, 2012 at 4:30pm — 3 Comments
Women are the fastest growing segment of car buyers at car dealerships, spending billions of dollars annually on new and used cars, as well as car service and maintenance.
They’re more confident, educated and prepared to make smart car decisions than ever before, and thanks to dealer rating websites like Women-Drivers.com, Facebook, Twitter and other online outlets, women are also voicing their opinions on those decisions in greater numbers.
Car dealerships have to treat women…
ContinueAdded by Anne Fleming on August 8, 2012 at 7:52pm — No Comments
In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".
Click to enlarge or see it on…
ContinueAdded by JD Rucker on July 5, 2012 at 10:41pm — No Comments
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