Added by Anna Corbett on June 9, 2010 at 9:20am —
No Comments
The Good, The Bad ... The Opportunity!
There is so much good to focus on when we look at how the car biz is amping up and accepting the formally fear inducing world on online marketing. That's why I hate focusing on the negatives, but alas, how can we ever grow unless we admit, identify and analyze our failures. Website conversion is one of those failures.
Now, we aren't talking about selling cars online here ... cuz that just…
Continue
Added by David G Briand on June 8, 2010 at 1:50pm —
1 Comment
AdAgencyOnline.Net is one of many online automotive advertising resource / networking portals that have formed to share best practices for automotive advertising agencies using social media. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station…
Continue
Added by Philip Zelinger on June 8, 2010 at 11:28am —
No Comments
I have the privilege to work with the service department of a mid-sized dealership. The Service Director, whom I will call Bill, has a very aggressive plan for fixed operations. Bill wants to raise the bar on recruitment and selection, training, leadership, processes and sales. His ales initiative is the focus of this article.
Bill shared with his management team all operational date. The Service, Parts and Body Shop Managers pored over inventory costs, gross profits, process maps and…
Continue
Added by Ron Terry on June 7, 2010 at 10:54pm —
1 Comment
When someone is given the task of starting up an e-commerce business for an automobile dealership they are bombarded with what to do and what not to do. It can be so discombobulating that your head will literally start spinning. Let's start with wondering which vendors to use when it comes to things like your website, data feed management, and the where to and which places to effectively market your inventory. Now throw a wrench into it with the all the different companies…
Continue
Added by Bradley Belford on June 5, 2010 at 4:38pm —
1 Comment
Do you feel like you are missing out on something? Are you confused as to what the next step is in making your dealership successful? It’s a different ballgame than it was even just a few years ago. The traditional dealership is dead and you must bury it to prosper in the future.…
Continue
Added by Mark Tewart on June 5, 2010 at 12:00pm —
No Comments
Process improvement initiatives and change projects have become major milestones in many organizations’ history. Due to the dynamics of the external environment, many organizations find themselves in a continuum of change. The scope reaches from smaller project changes in particular sub-business units up, to corporation-wide transformation processes.
Unfortunately, not every process change leads to the expected results. There are multiple reasons for potential failure. Typical…
Continue
Added by Bradley Belford on June 3, 2010 at 11:59am —
1 Comment
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal -- http://AdAgencyOnline.Net -- promoted the 2010 NIADA Convention and the TARP Lending Program on his blog talk radio station featured on AdAgencyOnline.Net --…
Continue
Added by Philip Zelinger on June 2, 2010 at 4:30pm —
No Comments
IF YOU'RE NOT FIRST, YOU'RE LAST WAS ON FOX TV SATURDAY AND
IS NOW #8 ON AMAZON AND WE EXPECT TO HIT #1 TONIGHT!!!!!1
Second, third and fourth tier players will suffer long after economy recovers. You have to
take on the attitude to dominate…
Continue
Added by Grant Cardone on May 30, 2010 at 9:32pm —
No Comments
AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time…
Continue
Added by Philip Zelinger on May 27, 2010 at 9:53am —
No Comments
Now is the time to get your troops ready for Memorial Day. Special Event are about closing not just about selling. Management you should start now by drilling your people on the following objections throughout the day to prepare them for the weekend.
Not Buying Today
Shopping Best Price
Best Price on the Lot
Price too High
Payments too High
Down Payment Too Much
Not Affordable
Not Enough for My…
Continue
Added by Elena Rosaia on May 26, 2010 at 12:00am —
No Comments
It seems like dealers just can’t catch a break when it comes to lawyers and lawsuits. Back in 2004, California businesses won a hard-fought battle against “shakedown” lawsuits with the passing of Proposition 64. Previously, the law had allowed any party to sue a company regardless of whether the plaintiff was directly affected. For example, lawyers were able to review car dealer ads in the newspaper, spot a violation of the Vehicle Code and file a lawsuit against the dealer, without any client…
Continue
Added by Jim Radogna on May 25, 2010 at 7:59pm —
No Comments
Dealership website traffic is very important and there are many articles and blog posts about driving more people to your site whether it is SEO, SEM, Social Media or any other online marketing techniques, but today I want to talk about something else that is just as important. In fact I think it is more important. Focusing on your dealership
conversion and how to optimize it is the real half of the equation that you need to…
Continue
Added by Todd Smith on May 21, 2010 at 11:15am —
No Comments
Don’t Be A Tiger Woods With Your Internet/BDC Dept.
Does your store play the sales game with a style similar to Tiger Woods? Does your store “appear” to be a great professional, ethical and respectful player at first only to prove otherwise once a customer sets foot in your
store? Let me ask it another way; does your Internet and/BDC department perform like a competitive “pro” on your first nine holes of the sales game, getting them in the door- only to find your sales…
Continue
Added by Maria Espinoza on May 19, 2010 at 5:37pm —
No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station
WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal
http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on…
Continue
Added by Philip Zelinger on May 19, 2010 at 3:52pm —
No Comments
I have concluded my research and the bottom line is that dead leads are still possible car buyers and here is why..
Many dealerships do not have the time or the manpower to follow up on every internet lead that they purchase... when they first arrive in your CRM most finance managers or BDC staff will call e-mail or send out letters trying to get the customer to the dealership but 90% of the leads become stale real fast because of many different factors including poor phone skills or not…
Continue
Added by Mark Hergert on May 19, 2010 at 11:17am —
1 Comment
Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." One of their definitions anyway, and the one I liked the most!…
Continue
Added by David Johnson on May 18, 2010 at 3:07pm —
1 Comment
The last few years have presented some incredible challenges for the automobile business and its dealers. Those that have weathered the storm are now emerging stronger. They have learned how to do more with less, have a deeper appreciation for loyalty within their customer base, and believe they might have seen the worst...and survived. So what's the plan going forward?
The plan is to capitalize on the revitalization of the industry. To win back market share, unit sales, and restore…
Continue
Added by Richard W. Burke on May 16, 2010 at 7:00pm —
1 Comment
You may find this post a bit odd knowing that it is being written by a sales trainer. I believe traditional selling is dead on arrival. The days of hiring and building a well trained sales staff that executes all facets of the sale, follow up, prospecting, marketing, telephone skills and building a database of repeat buyers has for the most part been dead for a while.
Some of you reading this may be shocked or even angry at such a statement and declare that it is certainly not the…
Continue
Added by Mark Tewart on May 16, 2010 at 8:30am —
1 Comment
How about a little story about car dreams that come true .....
When I was a little girl ,around 8 years old, we were by all accounts very poor. My father drove an old black station wagon with red interior, so old that the floor boards in the back seat area were rusted through. We kids , six of us, had to sit with our feet on the center bump, so as not to have our feet fall through.I used to watch the road go by through the h***,somewhat curios,amused and afraid at times,that my foot…
Continue
Added by Eve Witter on May 15, 2010 at 7:37am —
No Comments