Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t
mean that you have to do it on your own.
Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…
Continue
Added by Paul Potratz on December 1, 2010 at 10:00am —
No Comments
LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles,
specials, and more on LinkedIn, where millions of professionals use
their accounts to network with others. This button provides yet another
tool for automotive…
Continue
Added by Paul Potratz on November 30, 2010 at 11:48am —
No Comments
“Maintain your profit margins at 45% C/P Parts and 75% C/P Labor” says Don Reed, CEO of DealerPro Training Solutions.
Maintaining your profit margins is not always easy, and it’s not getting any easier! If you are struggling with profit margins, the first thing you must do is measure what you are getting.
The financial statement is the place to look. On your financial you will find month end data as well as year to date. What we want to take a look at it is the month end…
Continue
Added by Leonard Buchholz on November 30, 2010 at 11:13am —
No Comments
AdAgencyOnline.Net, a nationally recognized automotive advertising resource / networking portal, announced that they will reviewing a respected auto industry focused Internet marketing platform, AutoRevo, on their blog talk radio station WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of WAAOL, will…
Continue
Added by Philip Zelinger on November 30, 2010 at 11:08am —
No Comments

Imagine the incredible results you’d have if you and your team really focused on a consistent basis.
You’d likely…
- contribute more
- waste less time ramping back up
- serve customers better (internally and externally)
- find more customers
- come up with more ideas
- plan better
- be less frustrated and stressed
- help others focus more (by…
Continue
Added by MANNY LUNA on November 30, 2010 at 1:17am —
No Comments

When we sell something, a verbal thank you is almost automatic – so automatic, sometimes it can be perceived as less than genuine – a “comment on the weather” filler at best.
Should we do more? Of course.
Most of us work extremely hard to bring in new customers and once we do, we’re given an opportunity to begin building a “barrier to entry” for our competitors – a much more enjoyable position than fighting through…
Continue
Added by MANNY LUNA on November 30, 2010 at 1:04am —
No Comments
You will find this video useful both for you and for your clients.
This video explains how to explain Value.
5 Shopping Tips to Ensure a Great Deal
Enjoy and if you have any questions call 800-368-5771
gc
Added by Grant Cardone on November 29, 2010 at 5:38pm —
No Comments
You will find this video useful both for you and for your clients.
This video explains how to explain Value.
5 Shopping Tips to Ensure a Great Deal
Enjoy and if you have any questions call 800-368-5771
gc
Added by Grant Cardone on November 29, 2010 at 5:38pm —
No Comments
Back in the day when a sales person brought an incomplete offer to the desk, I would just get up, and sit down with the prospect and finish getting the complete offer. Teaching and Training at the same time.
When confronted with a difficult deal, instead of going back and forth, again I would sit with the prospect and work on closing the deal.
In addition to setting records, this method of management caused my sales people to be very loyal. When I retired from…
Continue
Added by Craig Darling on November 29, 2010 at 2:55pm —
No Comments
Added by Sean V. Bradley on November 29, 2010 at 12:08pm —
2 Comments
Two friends are out hunting, and as they are walking along they come upon a huge h*** in the ground. As they approach it they are amazed by the size of it.
The first hunter says “Wow, that’s some h***; I can’t even see the bottom. I wonder how deep it is.” The second hunter says” I don’t know, let’s throw something down and listen and see how long it takes to hit bottom.”
The first hunter looks around and spies an old automobile transmission lying in the grass. He tells the…
Continue
Added by Leonard Buchholz on November 29, 2010 at 11:57am —
No Comments

Welcome to the 4th episode of Automotive Social Media – The Podcast! In this episode I will share with you the tips and tricks of LinkedIn and how you can connect with the super influencers in your market. If you’re not using LinkedIn with you Automotive Social Marketing then you are missing out. Keep in mind that if you are a sales person, you don’t have to wait till your dealership says its mandatory, start now, take your future into your own hands!…
Continue
Added by David Johnson on November 29, 2010 at 11:41am —
No Comments

Have you ever been there? I'm talking about one of those sales meetings where your manager is hot under the collar because everyone's sales numbers are below target. You all get challenged, maybe even threatened that things had better turn around. You leave the meeting knowing your job is on the line and you have an enormous knot in your stomach.
The anxiety is from the uncertainty of sales itself. Sales is one of those…
Continue
Added by MANNY LUNA on November 27, 2010 at 6:20pm —
No Comments
My first job in the car business was working for this crazy family who owned 2 dealerships. The patriarch of the family had immigrated from Europe and loved talking to his customers. He would turn on the “Swiss Country Gentleman” shtick and they would eat it up like ugly girls asked to the Prom. He even had commercials on late-night local TV using the same persona telling everyone that “Our salesmen don’t work on commission”. This brought a lot of people into the store and they… Continue
Added by Kathi Kruse on November 26, 2010 at 10:00am —
5 Comments
As we all get ready for the Holiday season, some of us are already starting to put together our goals for new year. I know, but it is just around the corner.
I just wanted to share with Dealers and others today, how you can increase business and start saving tens of thousands of dollars. In the new age of marketing your business, all the rules have changed. The question you need to ask, looking at your efforts, is this: Do our efforts expose, acquire or engage our…
Continue
Added by Craig Darling on November 26, 2010 at 9:26am —
No Comments
Facebook Is Bad for the Web, FCC Is Bad for Smartphones
BY Kit EatonTue Nov 23, 2010

Facebook is bad for the web, argues one man who should really know: Tim Berners-Lee, who invented the web. Meanwhile Verizon's arguing…
Continue
Added by MANNY LUNA on November 26, 2010 at 1:26am —
No Comments
There's a Far Side cartoon on "the three personality types" where the first frame is a perky girl looking at her water saying "the glass is half full!" The second frame is a depressed looking guy saying "the glass is half…
Continue
Added by MANNY LUNA on November 25, 2010 at 6:56am —
No Comments
Last month, dE ran a friendly contest for our group leaders. We promised that the group leader who was able to increase their group membership size the most would be featured in an article exclusively on dE. Craig Lockerd of AutoMax and the group “Oh Where Oh Where Can the Salespeople Be?” won that honor. We had a virtual sit-down with Craig to learn a bit about him, his company, and his dE Group.
Craig is a 37… Continue
Added by DealerELITE on November 24, 2010 at 6:50pm —
12 Comments
Over the past year we at VinSolutions have accomplished a lot. We have grown at a rate of 672% to become the 33rd fastest-growing software company today as ranked by Inc 500/5000 Magazine. We have expanded again…
Continue
Added by Randell Horn on November 24, 2010 at 12:31pm —
No Comments
It’s a simple word with complex connotation at times. Pleasant, delightful, agreeable, decent, respectable, skillful, likeable, friendly, engaging, gracious, polite, kind, charming…. All these…
Continue
Added by NANCY SIMMONS on November 24, 2010 at 11:00am —
No Comments