In the current economic times, having a business website is crucial for virtually all the businesses. This is more so in the car dealership industry where the majority of the buyers are conducting online searches in pursuit of the best deals. However, having a website is not the only thing that is required as it has to be good and reflect on the search engine results. To achieve this for your auto dealer website, you have to make it user friendly. This is because currently, one of…

Its winter time and business is slower than normal I haven't been doing my normal 8-12 cars a month. Never had to be able to drum up my own business before and I'm struggling with making calls and getting people in. Looking for other ideas to help me be a master of my craft. I recognize that I am having a problem and am looking for advice as to how to overcome this. I'm new to this site so I don't know anyone. Any help would greatly be appreciated. it is my goal to become one of the greats…

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

While the Internet changed how a dealer sells cars and how a customer shops for a car, the smartphone has completely revolutionized the car shopping and ownership experience.   Customers are empowered with information and options in the palm of their hands.  Dealers however, are also empowered with more targeted methods of attracting new customers and selling more vehicles.     

 …

by Jim Leman, Dec. 31, 2014 - Wards Dealer Business

Malware can steal customer social security numbers from finance and insurance department computers.

With malware known as Keylogger placed into a finance and insurance computer by a hacker, a cyberthief may capture every social security…

I'm very proud of the study our team just released that tracked and graded over 400 Automotive Mystery Shops for 30 days. In the study, we read every email and listened to every voicemail. Also, we graded dealers' REAL response time: that is, the time it takes them to actually pick up the phone and call the prospect. Since we used a valid, working…

Why Are Customers So Defensive?                                                                                                                      

By David Lewis

During my training seminars all over North America, regardless of whether I am working with Salespeople,…

Myths are dangerous things. They are invented from misinformation and the unknown.  For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea, you would fall off the end of the earth. It was only when man dared to sail out beyond where they had previously sailed that they proved the myth wrong. There was a time when people actually believed that the moon was made of cheese. That was disproven with the aid of powerful telescopes. Or how about…

When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead generation on their website?

We're already seeing…

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble opinion.

Here's an article I wrote on…