February 2013 Blog Posts (163)


Pancakes must have a low heat in order to cook evenly. If the fire is too hot, the outside may look golden, but the inside is still raw.

Learning the art of selling takes time-create your sales career evenly by learning everything about your product-as well as your competitors’ and be interested in others in order to be interesting to them.



Added by Marsh Buice on February 28, 2013 at 10:30pm — 2 Comments

DMSC 2013 Review



               First and foremost, I want to thank ADM and First Class Educators for selecting not only myself but also Neil Amaral as the two lucky recipients of scholarships to attend the 2013 DMSC in Orlando Florida. Without winning this scholarship I would have never been able to attend this conference.  As always First Class Educators put…


Added by Eric Nichols on February 28, 2013 at 9:30pm — No Comments

Tom Stuker, The Star Of The Hit Reality Show "Car Lot Rescue" Will Be A Speaker At The Internet Sales 20 Group


Tom Stuker, The Star Of The Hit Reality Show "Car Lot Rescue" Will Be A Speaker At The Internet Sales 20 Group…


Added by Sean V. Bradley on February 28, 2013 at 8:36pm — 1 Comment

From the NCM Institute Blog: Why are more customers tripping and falling at dealerships? By: Dennis Kane

This article was written by: Dennis Kane


I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.

This uptick can be attributed to some or all of the following factors:

  • Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,

  • Dealerships are servicing a greater number of cars because more…


Added by Garry House on February 28, 2013 at 5:44pm — No Comments

February's Fixed Performance Newsletter



Making good things happen for other people.                                                   Feb. 2-28-2013



In this issue:


Making good things happen for other…


Added by Rob Gehring on February 28, 2013 at 4:00pm — No Comments

3 things businesses need to know about their Twitter strategy

Twitter is still the most used social network by businesses. This surprises some, but the latest statistics showed that 77% of businesses were on Twitter versus 74% on Facebook. It’s not a big difference, but it’s still at least a little surprising to…


Added by Louie Baur on February 28, 2013 at 4:00pm — No Comments

Automotive Sales Training - Are You a Professional Or a Lot Lizard?

Drive up to a dealership and you will most likely see a lot lizard. Their species is easy to spot. They tend to congregate in front of the dealership, smoking, joking, complaining and waiting to wait on someone. Notice I said waiting to wait on. These lizards are a curious species in how they tend to look for prey. The professional is a different breed. The professional tends to not wait on much or for long. The professional has goals, a work plan and is too busy taking action…


Added by Mark Tewart on February 28, 2013 at 12:30pm — 7 Comments

Don't Fear Your Customers on Social Media - Embrace Them!

I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…


Added by JD Rucker on February 28, 2013 at 6:00am — No Comments

A conference for everyone

There are many conferences and I have been blessed to be a part of some of them lately.  My take on Advertising is quite a bit different than most.  And so, ironically, I became involved in a conference as different as I am.  The Automotive Super Conference in Charlotte NC March 13th and 14th is yes, a Biblically based conference.  But, since I am probably the least biblically based speaker I thought I would share why this conference is "for everyone." 

I was involved in this…


Added by Troy Spring on February 27, 2013 at 11:00pm — 17 Comments

Social Media isn’t for Every Dealer but it May be for You

Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a claim of…


Added by Louie Baur on February 27, 2013 at 4:00pm — No Comments

You want me to do that now too?

Recently I received a emailed correspondence from a service advisor that was just fed up with all the added responsibilities piled on him and him peers in the service drive . He was asking me if the status quo has changed across the country.

Here is a snippet of that email:

“Many of the writers here feel taken advantage of because they have been asked to not only perform the functions of service write up but also cashiering and telephone answering and appointment…


Added by Andrea Lupo on February 27, 2013 at 2:29pm — No Comments

What is SEO and How is it Changing?

Added by Paul Potratz on February 27, 2013 at 10:20am — No Comments

The Automotive Industry Needs More Trusted Advisers

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in decade, but…


Added by JD Rucker on February 27, 2013 at 6:00am — 2 Comments

Buffer and Feedly Apps have integrated for Seamless Sharing



Added by Erin Ryan on February 27, 2013 at 4:00am — No Comments

Here is proof that every new car drives Different!

Added by MANNY LUNA on February 26, 2013 at 10:00pm — No Comments

Posting only links on Twitter means posting nothing at all

Anyone who has been on Twitter as long as I have (6 years I believe) knows that the site has gone through major transformations in the past. Lately, Vine might be the only major change in a while but there was a time when it seemed like proper Twitter etiquette changed week by week. When I first…

Added by Louie Baur on February 26, 2013 at 4:00pm — No Comments


Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.


Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…


Added by Mark Tewart on February 26, 2013 at 2:39pm — No Comments

Value for the Dollar

Value!!! Over the last week and change, I have been reaching out to everyone I know and don't know, in an attempt to raise awareness of Automax, Dave Anderson and the upcoming Automotive Super Conference in Charlotte, NC next month. This TWO DAY EVENT, complete with meals and a ride in the Charlotte Speedway Pace Car, is essentially a give-a-way at $250 for registration. The quality of the speakers alone command thousands of dollars. My friend and mentor, Craig Lockerd, the President…


Added by Bob Gaber on February 26, 2013 at 10:38am — 1 Comment

You Can't Have Faith Without A Fight

When’s the last time you got into a fight? If you work in the automotive industry, chances are you’re reading this in between rounds. In sales, every day we are enveloped in a triple-threat cage match-mentally beaten, battered, and bruised, only the strong survive to fight another day. Not only are we faced with the negative stigmas of our industry, but we also have…


Added by Marsh Buice on February 26, 2013 at 10:30am — 15 Comments

The Little Gopher That Could: How Being Not So Normal Paid Off Big

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…


Added by Arnold Tijerina on February 26, 2013 at 10:11am — 2 Comments

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