Authenticity refers to truthfulness, character, integrity, commitments kept, sincerity, devotion, and upright intentions to help others.

Early Adaptors, those desiring to be ahead of the curve who want it now, not after everyone else is doing it, lead the way in a new movement towards "CPR the Heart of Business."  This CPR will surely revive and thrive the "Heart" of one's individual business, while doing the same for the entire business. …

Auto dealers eager to boost website conversion and Internet leads are increasingly using dealer …

It takes one tree with a purpose to begin a forest; with purpose, one tiny seed, mixed with the right conditions, can spring forth a magnificent tree. As a tree stretches upwards, it also stretches outward with its mighty branches dropping seeds of opportunity onto the fertile ground below. It takes time, along with the correct mixture of seed, soil, and sunshine to…

by Kathryn Carlson

‘As Is’ – two words that can cover a multitude of vehicle sins and serve to instantly put the buyer on the alert. The time has come to send ‘As Is’ to the scrap heap and switch the tone at the used car dealership from ‘Buyer Beware’ to ‘Buyer Be Sure’ so that dealers can sell with more confidence, move vehicles faster – and at greater value – and so that consumers can buy with peace of mind.





Not so long ago, ‘As Is’ was just the way it was for the used car dealer and the used…

Who made the cut for the top car dealerships in the US? The female consumer has spoken and out of 1300 dealerships in the United States receiving reviews, the Top 10 Certified Women-Drivers Friendly™ Dealers are in. The Certificate acknowledges the positive, consistent and respectful experiences women had at these dealerships in 2011. Women-Drivers.com hereby awards the following dealerships Certified Women-Drivers Friendly Dealer of the Year.

Wright…

Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won't necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.

While many of these changes are pretty high level,…

Fearful of the Boogie Man, my 4 year old daughter asked me to escort her into the garage so she could get a soda. As we approached the door leading into the garage, I opened the door and stopped. Sensing I was still with her, she opted not to turn on the garage light and waded into the darkness in search of the refrigerator. Once she realized I was not with her, she…

How can some woman writer for fortune magazine use Becky Quick's poor sales expierence as a main story??? Ms. quick's quote several times of her past expierence as a waitress and smiling to everyone at a table in comparison to someone selling cars is no comparison what's so ever. Ive had poor service by waiters and waitresses yet that doesnt put all waiters in that basket. the same holds true for auto salespeople. The sad story that the poor writer fails to address…

ROI is for Losers

Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!

Are you so focused on ROI that you fail to see the “good will” benefits of your actions?

Not everything in life and dealerships is based on the return. I…

I want to share some articles and links shared with me.



http://www.thetruthaboutcars.com/2010/10/hammer-time-carfax-vs-autocheck/

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Best Answer - Chosen by Asker

I'd go with AutoCheck.…

Ok, so you finished with one of the worst months you’ve ever had-now what. You have two options in this situation; you can hold court on the black top and cry a river to a bunch of guys who don’t really care or you can plan for a better month. Speed is everything to your sales career and you must have two mindsets when navigating through your month: That of a…

Facebook has changed how Dealers brand pages are displayed.

Automotive Dealers checking their Facebook pages today may have noticed that Facebook has launched timeline for brand pages. Dealers have until March 30^th to update their format to fit into the timeline layout.

Coinciding with this update, there are a few features that will no longer be available.

Landing tabs have been very popular, and used to introduce by dealers to promote their…