Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the Mercedes-Benz Pre-Owned Profit Improvement Program under the guidance of NCM…

All the Lot’s a Stage 

All the lot’s a stage and the men and women merely the players:

There’s nothing like butchering some Shakespeare to make a point, huh?  Not bad for a car-guy.  In the excerpt from “As You Like It” Shakespeare breaks down the seven “roles” people play through their lives.  Let’s take a look at them and compare them to the life of a car-guy.

The Infant: mewing and…

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http://www.vlautomarketing.com

Republished Picture.

Release The Past

You can't change what happened in the past,

but you have choice over how you live NOW

Forgiveness is…

This week a wonderful thing happened.  I got to see real salesmanship in action.



Here’s the set-up: I only mystery shop Ford dealers, and I almost always mystery shop for an F-150.  But this week I got the wild urge to do something different.  I had two stores to shop so I sent the same request to both: the female shopper clicked the “Get  Info” button on a specific 2012 Ford Focus in the dealer’s inventory and, in the Comments/Questions box, wrote “Does this one have a…

Appreciation: (n) an expression of admiration approval, or gratitude

I was sitting in my loft office (Yes, it's very necessary for me to call it this. It makes me feel pretty. Pretty awesome.), and one of my clients' relatives came into the office. He said, "You know, Joey really loves your…

) Be social:  Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media.  And, if you're not there personally yourself, too, get on Facebook NOW--having a business page and not being on Facebook…

     It is funny how a small thing can help turn aroung your attitude and make you realize what is important. After a tough three weeks in training training and hiring auto sales people an especially great phone call came in.

 I found David Proctor in an auto dealer ship in Colorado Springs. His sales manager told me that he was about done because he had been there about two weeks and had not sold a car. I ask his manager if I could have him for the training porton of the…

Failure doesn’t mean you were dump to try; it means you had courage to explore and experiment to see what would work and what would not.

Failure doesn’t mean you don’t know how to make decisions; it just means you have to make another decision.

Failure doesn’t mean you’re a failure… It does mean you haven’t succeeded yet.

Failure…

I woke up to an e-mail from my awesome boss and president of the company that I work for. He asked me where I've been, if I was working somewhere else, and what was going on. Basically he was feeling (rightfully) ignored.

It made me take a step back and realize that yes, there were some technical errors on my end, yet the bottom line was that I offer…

What if a Hall of Fame autosales person was willing to work with your managers, your sales and fixed operation people for one week, free?

Would it make it any better if that person was also one of the internet sales pioneers in the Auto industry?  With sites that generate over 35 Million dollars yearly under his belt.

Top off with this:  His internet marketing campaings bring his clients hundreds of new prospects, a full digital presence and a couple hundred thousand…