Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.…
ContinueAdded by Paul Moran on April 14, 2015 at 8:46am — No Comments
Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…
ContinueAdded by Chris Miller on April 13, 2015 at 9:35am — No Comments
Those of a certain age will recognize the title as a take-off of a folk song written by Pete Seeger. It was one of the most recorded songs of the early 60’s; appearing on albums by Peter, Paul & Mary, The Kingston Trio, Bobby Darin, Roy Orbison, The Four Seasons, and Joan Baez, among others. It was considered one of the most influential political songs of its time as it…
ContinueMany dealers struggle with “should we get a responsive website or an app?” Or “If I have a responsive website do I really need an app?” Some website companies will say all that is needed is a responsive website. Dealers, the short answer is you should have both. However, given the choice native apps is what your customers really want.
Here is some proof:
Being a Winner often involves taking chances and occasionally means stepping out where others are not willing to go. Yet, central to your attitude in life, is a belief in one’s self. Winners have confidence and believe they have as much right to succeed as anyone else. They don’t look for it to be handed to them for free, but they do expect to achieve…
ContinueAdded by David Lewis on April 9, 2015 at 1:52pm — 1 Comment
http://www.internetsales20group.com 856-546-2440
Exclusive DealerElite Member Invite To Internet Sales 20 Group 7 - New York - May 18-20
Added by Sean V. Bradley on April 9, 2015 at 9:50am — No Comments
STOOPID IS AS STOOPID DOES!
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STOP LOOKING STUPID ONLINE
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IF You act like Forrest Gump, and your grammar and spelling sounds like Forrest Gump wrote it; don’t be surprised when people call you Forrest Gump.
“Stoopid is as Stoopid Does.”
The words you write reflect on you and take away from whatever message you’re trying to say. Learn the few simple things I am writing about here…
Here – means ‘At this…
ContinueAdded by James A. Ziegler on April 9, 2015 at 9:30am — 6 Comments
When is too much follow up? When do you stop calling that customer?
This is something that’s been debated for many years. When I started selling cars, I was told the 3 Strike Rule…Once you’ve made three follow up phone calls that haven’t returned, you cross them out and move on to the next one. But others think, follow up, follow up, and follow up until they tell you to rack off… So which one is it? …
ContinueAdded by Dave Benson on April 8, 2015 at 11:01pm — 1 Comment
Salespeople seem to fall in to one of two classifications – worriers or warriors. There are some scattered between these two extremes but most would be categorized as one or the other.
Worriers are always worried about where the next sale is going to come from. They congregate near the front door, keeping an eye out for the next prospective customer. Usually,…
ContinueFIRING A SALES PERSON
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This may generate some sparks, but; it is the way I see it and the way I teach it and the way I do it in the real-world.
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When do you Fire a Sales Person?
Answer: You fire a Sales Person at that Point when you realize they are Never-Ever going to make…
Added by James A. Ziegler on April 8, 2015 at 9:41am — 4 Comments
The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…
ContinueAdded by Anne Fleming on April 8, 2015 at 9:30am — 1 Comment
Training and consulting with America’s car dealers is both fun and frustrating. Fun, because selling cars at retail presents one of the most challenging and (yes) entertaining pursuits one can endeavor to undertake. Frustrating, because car dealers have been presented with so many “quick fixes,” “magic bullets,” and “game-changers” over the past 100+ years that most…
ContinueAdded by Steve Stauning on April 8, 2015 at 9:00am — 4 Comments
“What’s the Average Closing Percentage for Automotive Leads 30, 60 and 90 Days Old?”
I recently received a variation of this question from a visitor to my free video training website, and given that many automotive managers, salespeople and BDC agents likely have the same question, I…
ContinueAdded by Steve Stauning on April 6, 2015 at 9:54am — 1 Comment
Internet Marketing – Why Content Matters
Blame Google, a panda and a penguin, and your mother-in-law if you want. But the fact is this...Good Solid Content has become king.
'Panda' became the codeword for the changes in their ranking algorithms by which they ranked sites using texts and…
ContinueSo you’re about to have a couple days off, what’s the last thing that you do before you leave the dealership? Let me guess, you set an Out-of-Office Assistant on your email right?
Remember back to when you were dating…You send that girl a text message, and if you don’t get a response back within 5 minutes, you think something is up……
Added by Dave Benson on April 4, 2015 at 1:21am — No Comments
Last Wednesday at Facebook’s annual developer conference in San Francisco, CEO Mark Zuckerberg unveiled plans to implement ‘spherical’ 360º videos. This new breed of media will run inside standard web & mobile browsers without requiring the use of a headset. The plan, Zuckerberg says, is to eventually get this kind of “immersive, 360-degree video experience” into your Facebook News…
ContinueAdded by Devin Daly on April 3, 2015 at 11:24am — 3 Comments
If you are a Manager or Team leader in your Dealership, how do you handle the car sales training process? Do you coach your team members on how to set goals and carry them through to success? Does your team rely upon you for guidance and Sales Training? Are you using a training curriculum that is proven to create maximum results from your Salespeople and is specifically designed for automotive sales…
Added by David Lewis on April 3, 2015 at 11:00am — 2 Comments
It's painful....
Added by Marsh Buice on April 2, 2015 at 9:30am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
In this week's report, the Black Book editorial team takes a close look at this past week's valuation trends. As we see the beginning of April finding the industry, there are some surprising segments finding…
Added by Black Book on April 1, 2015 at 3:33pm — No Comments
From the top 25 “must-have” vehicle features to the optimal number of marketplace photos, new report from CarStory provides key insights on market
Key Findings
Added by Crystal Hartwell on April 1, 2015 at 10:51am — 3 Comments
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