No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one. Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.

More than HALF…

Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers like your employees, chances are good those customers will come back again.…

Have you ever been to a home where the host truly made you feel like an honored guest? When traveling, have you ever stayed at a hotel where every member of the hotel staff made you feel like an honored guest at their establishment? 

Do you still remember those great experiences? How did the experience make you feel? I know anytime I have experienced the "honored…

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.

And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts…

Is it Dead?

 

The…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

I woke up today thinking about the amount of energy required for sustainable success. If you think about it, we all have the ability to create energy in our own unique way. There are some common activities we can pursue that will bring us energy from a physical and mental perspective:

1. Physical exercise produces physical energy and mental…

Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores!

We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.

With the increased participation of dealers and reviewers alike, its paramount that we continue to deliver a website and mobile platform that are more…

Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more likely to buy from brands they follow.  For any industry, it’s…

Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance training program, car dealers’ bottom lines are affected.

Studies show that more than 73% of consumers prefer dealing with dealership staff that has completed compliance training and has certificates of completion on display. And more than 80% of dealers think compliance training and…

"If it were possible and practical, most people would never set foot in a car dealership when purchasing a vehicle."

The title of this post, along with the introduction were quotes from a recent article that appeared in Money. The survey and results were conducted by Accenture. Complete article available here.

It's no surprise that consumers aren't excited about…

The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It may or may not have a detrimental effect on the store's performance, as well as the reach and sustainability of the dealership itself. What is this massive issue? It’s simple; Vendor Herd Mentality. To…

Sell More and Stress Less With Intelligent Marketing

Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices.  And it’s absolutely true when it comes to marketing strategies.

The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…

Finding Your Hero

 

Recently I was visiting a client, Sam Leman Auto Group in Bloomington, Illinois, and witnessed something worthy of this week’s newsletter. The Bloomington Chrysler shop was very busy with the…

http:www.InternetSales20Group.com / 856-546-2440 

The Internet Sales 20 Group Is Looking for SPEAKERS & Panelists For #1S20G 9…

Whilst I was in Bali recently on a family vacation, I was absolutely blown away by the amazing way we were treated, specifically by the staff at the Sofitel Nusa Dua and I wanted to share the 10 customer service lessons I learnt that I believe are very relevant to you in the dealership.

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority.  The generation of Americans born between 1980 and 1995 are leading a change in purchase behaviors and trends. Growing up in a digitally-connected…

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care about car dealers, do they? I mean, dealers are ranked below…

According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight.  Social networking, sharing, and marketing have become the norm in our hectic day-to-day lives, and busy consumers are demanding more online interaction for brands to earn their trust.  But have you thought about how your dealership can benefit from all that…