August 2020 Blog Posts (46)

Attention Automobile Dealer: This is Your Last Call

When the pace of change in your industry exceeds that of your business, the end is near.

Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions…

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Added by Tony Gomez on August 31, 2020 at 1:30pm — No Comments

How the Entire World is Leaning on Live Streams as a Revenue Source

COVID-19 has undoubtedly changed shopping habits. Some even say they have changed forever, tossing retailers into an adapt or die scenario There is more incentive than ever to focus and invest in taking your digital retail strategy to the next level. One innovative and simple way to do that and to make your business stand out from the competition is to…

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Added by David Malone on August 31, 2020 at 11:54am — No Comments

Swapalease.com Releases 2020 Vehicle Lease Trends Report Showing Impact Lease Policies Have on Sales, Loyalty, Retention

Honda, Hyundai, Nissan Among Brands Losing Drivers Due to Unfriendly Policies 

CINCINNATI, OHIO (August 31, 2020) – Swapalease.com, the nation’s largest car lease marketplace, unveiled today its latest report on vehicle lease trends and brand retention for leasing: “2020 Vehicle Lease Trends - What’s Motivating Drivers and Dealers to Modernize the Vehicle Lease Experience”.…

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Added by John Sternal on August 31, 2020 at 9:50am — No Comments

How to Find a Reliable E-bike Store for Making the Best Purchase?

Traffic jams have become a daily headache for the commuters. Owning a four-wheeler is never a good option, especially if you want to avoid traffic jams. Traffic increase and pollution rise go hand-in-hand. To sort out this matter, the bike industry has come up with new creations to solve this problem. E-bike is one of the innovative solutions in the vehicle segment, as it not only boasts of style, but also comfort and convenience.…

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Added by Mark Simon on August 31, 2020 at 6:17am — No Comments

Our Advice for New Salespeople

In our video series Quality of Life, we’ve gotten some insight into the high level sales process of Mr. Ali Reda. We want you to be comfortable and successful in this business, and to do that you…

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Added by Damian Boudreaux on August 30, 2020 at 10:30am — No Comments

How to Leverage Your Ad Spend

Discover how to leverage your Ad Spend. 

#jimflint #localsearchgroup #video #marketing #youtube #advertising #dealers #dealership #facebook

Added by Jim Flint on August 28, 2020 at 10:35am — No Comments

PROTECTIVE ASSET PROTECTION EXPANDS DEALER F&I TRAINING CURRICULUM WITH SEVERAL NEW WEBINARS AVAILABLE

Webinar Topics Range from Generational Selling to Customer Engagement Techniques

 

CHESTERFIELD, MO (August 26, 2020) –…

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Added by John Sternal on August 28, 2020 at 10:18am — No Comments

What Dark UX is and Why You Should Avoid It

For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website, application or product. The goal of UX design is to create an easy, efficient and smooth experience for the user. A happy user is a returning user and customer retention has never been more…

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Added by Steve Southin on August 28, 2020 at 9:47am — No Comments

An Unfortunate Event Can Provide Opportunity

While some dealerships have done an incredible job of surviving the storm that is the COVID-19 pandemic, in many cases, sales and service have decreased. Customers still want to buy cars and service their vehicles, but a good amount are still in a self-isolation.

 

As a result, most dealerships have experienced a decline in service revenue at a…

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Added by Sean Reyes on August 28, 2020 at 9:38am — No Comments

Close Deals with a Blended Sales Approach

Many dealers have seen their online shopping tools be used nearly twice as much over the past six months. With inbound calls also continuing to rise, it seems consumer behavior modification is a natural response to the current climate.

 

So, what’s interesting about this? Phone and online closing rates are not corresponding to lead volume and the vast majority of customers still want to come into the dealership to finish the buying process.

 …

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Added by Bill Wittenmyer on August 26, 2020 at 4:59pm — No Comments

New Chrome Extension - GMBspy

Introducing our first software release, a Chrome Extension called GMBspy. Earlier this year many of us read that Google My Business (GMB) categories could be read for any location by searching the HTML. This process works, but is super clumsy and slow. I needed a solution to more-quickly determining GMB categories. Why care about GMB categories? I believe they are one of the keys to learning why some businesses rank higher in local search than others. Should the OEM category be placed…

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Added by George Nenni on August 26, 2020 at 10:13am — No Comments

Weighing The Cost of a Used Car Manager's Time

Anyone not responsible for vehicle inventory management may think it an easy concept but it is a stressful and labor-intensive endeavor normally bestowed upon one person: The Used Car Manager. This individual has an encyclopedias worth of knowledge in their heads about profit/loss margins of every vehicle on the lot - a figure that can change at the…

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Added by Steve Southin on August 25, 2020 at 10:14am — No Comments

Get Free Access to Google's New Session on Digital Dealer NOW

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Added by DealerELITE on August 25, 2020 at 7:15am — No Comments

A Tornado That Was a Long Time Coming

As a dealer, it was always frustrating to spend a ton of money on leads just to see sales-to-lead ratios stuck at 8-10%. Essentially, if I spent $25 per lead from third-party providers and received 100 leads, I would need to recoup over $2500 to make that service worth it. However, that doesn’t always happen. Some dealerships would say, “Hey, we sold two cars…

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Added by Wesley Gregg on August 24, 2020 at 9:54am — 2 Comments

Just Be Yourself

We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series,…

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Added by Damian Boudreaux on August 23, 2020 at 11:00am — No Comments

Diversify Your Ads

Discover the importance of switching up your ad creative. 
#jimflint #localsearchgroup #marketing #ads #facebook #dealers #dealership

Added by Jim Flint on August 21, 2020 at 10:41am — No Comments

3 Biggest Benefits of Automating a Workflow

The COVID-19 Pandemic has accentuated the need for automation across most service and manufacturing industries and the automotive industry is no different. There are countless tedious repetitive, task laden manual processes within automotive sales and service that greatly benefit from automation and its best application is to make business processes…

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Added by Steve Southin on August 21, 2020 at 9:54am — No Comments

Shut Down the Chat Boxes on your Website

Today's Environment

Do you ever get fed up with the chatbots that keep appearing on websites even after you have shut them down?  Well, many websites could use some chatbot best practices! That is just one of several things I find that need to be fixed on dealer websites to improve the consumer experience.

 

I don't know how many of you have gone and tried to navigate your dealer website. In many cases it is confusing and an absolute nightmare. It is…

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Added by Ujj Nath on August 20, 2020 at 10:42am — No Comments

Pros and Cons of Chevy Trax

Chevy Trax is a great choice for those who want to get a car that is big enough for their large-sized families. It offers multiple advantages but it also has a few pitfalls that make this car lost its value somehow. Before making such a huge investment, you must be aware of both the pros and cons of Chevy Trax.

Here are a few pros and cons of…

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Added by Asad Shoaib on August 20, 2020 at 9:42am — No Comments

Don’t Waste Your Advertising Dollars on Social Media

Don’t Waste Your Advertising Dollars on Social Media

 

If you’ve been paying attention the last few months to all the noise about social justice you have heard that many big advertisers pulled their ad programs from Facebook, Instagram, and other online social media channels.

These companies included Coca-Cola, Starbucks, Hershey Companies, Levi Strauss & Co., Honda, Verizon, Unilever (which includes brands Dove, Hellman’s, Lipton, Surf, Ben &…

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Added by Mark Dubis on August 19, 2020 at 12:38pm — No Comments

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