September 2012 Blog Posts (144)

Don't settle for OK!

Audrey Hepburn ... "Remember, if you ever need a helping hand,

you'll find one at the end of your arm. As you grow older you will discover that you have two hands. One for helping yourself, the other for helping others
."



Audrey was not only a great actress, but obviously a great believer in human potential! God gives us all "the measure of faith" necessary to live a successful life. The primary problem is, we let society,…

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Added by David Villa on September 7, 2012 at 10:54am — No Comments

Today is a good day!

September 7, 2012



Groucho Marx ... "Blessed are the cracked,

for they shall let in the light."






Sometimes we just need a little humor or even silliness; something that will lighten the thoughts of our stressful lives. A toddler wearing his daddy's boots, though it has been seen a thousand times

before, can still bring a smile to a life weary soul. Thank God for friends that see and share the lighter side of life.…

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Added by David Villa on September 7, 2012 at 10:09am — No Comments

The Horrifying Truth About Reporting In The Automotive Community

Figures Lie, But Liars Didn't Figure on Wikimotive!

I nearly didn’t write this. The “lazy” Tim on my shoulder said, “Now Tim, you know what happens when you call people out and stand on your soap box! People will call you a self-righteous blowhard! They’ll accuse you of pandering! Don’t do it!” But this one literally kept me up…

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Added by Timothy Martell on September 7, 2012 at 9:00am — 16 Comments

The Power of Publix's Positive Social Media



When you’re on social media sites as much as I am, you see a lot of negative brand messaging. Take, for example, the ongoing Progressive case in which a lone blogger has rallied millions of angry Americans to voice their outrage on the insurance company’s Facebook wall. We…

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Added by Stephen Jackson on September 6, 2012 at 3:50pm — No Comments

Looking For Blogging Inspiration

Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be extremely beneficial but writers block starts to become a serious problem. So how do you makes sure that…

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Added by Timothy Martell on September 6, 2012 at 10:55am — No Comments

A Simple Thanks

I have been a member of this site as well as ADM for a few years. I'm not one of those Internet directors/managers that sets the world on fire. I'm just a guy who goes to work, and tries to get my team to do the best they can.



I can honestly say, that neither my team or myself could have been successful if it had not been for some great thought innovators that are major contributors to both sites. As I said earlier, I'm not the greatest, I don't know everything, and I don't pretend… Continue

Added by Jason Mitchell on September 5, 2012 at 11:04pm — 1 Comment

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are…

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Added by Paul Potratz on September 5, 2012 at 4:16pm — No Comments

RISE UP, ENGAGE, and RENEW

Thomas Jefferson ..."Determine never to be idle. ... It is wonderful how much may be done if we are always doing."…

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Added by David Villa on September 5, 2012 at 3:31pm — 1 Comment

Blonde with 9 Inch Spikes

It’s not what you think . . . this is about customer retention.  My mom was recently telling my kids that my kindergarten teacher expressed concern about me because I was always playing with the girls.  Here's my side of the story.  There were two distinct play areas in the kindergarten room: the boys’ side and the girls’ side.  Boys had cars and planes and blocks and tools…

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Added by Lance Boldt on September 5, 2012 at 2:32pm — 2 Comments

Does the Sales Staff Feel Celebrated?

Let’s see… We demand the following… Correct?

  1. We expect terrific meet and greet, power handshakes and hugs. Real effort.
  2. We anticipate, fantastic fact finding, customer information, trade, decision makers, all finance understanding.
  3. We believe in tremendous walk-around, complete features and benefits and explained with…
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Added by Tony Provost on September 5, 2012 at 12:02pm — 10 Comments

Social Media Etiquette

I've given insights on when to tweet, how pictures increase your Facebook Fan Page's engagement, and how …

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Added by Ketty Colom on September 5, 2012 at 11:57am — No Comments

Facebook Stopping Fake Likes

Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? It’s hard to truly measure the impact of your…

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Added by Timothy Martell on September 5, 2012 at 9:07am — 1 Comment

The Fast Changing Retail Reality of ‘Adapt or Die’--- Which Are You Doing?

You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within 10 years, retail as we know it will be unrecognizable”,…

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Added by Tom Wiegand on September 4, 2012 at 1:24pm — 4 Comments

Automotive Leadership & True Leaders

Now that the Grand Old Party is officially nominating their choice, Governor Mitt Romney, for President of the United States and current President Barak Obama is defending his record of leading the United States the last three years; we are faced with a decision to choose who best fit to lead our country. 

America has a vast history of leaders who have embarked on the challenge which affects many lives from small businesses with less than five employees, large corporations with tens…

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Added by James Schaefer on September 4, 2012 at 1:04pm — 1 Comment

From the NCM Institute Blog: Focus on Vehicle Personalization (Revisited)

Normally I don’t receive my copy of Automotive News in south Florida from the U.S. Postal Service until Thursday or Friday. This week I was pleasantly surprised to find it in my mailbox on Tuesday. A couple of articles in the current issue (authored by Lindsay Chappell and Christina Rogers) inspired me to revisit the vehicle personalization…

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Added by Garry House on September 4, 2012 at 12:42pm — No Comments

Tips From GM eSummit: Invest In Video Remarketing

Stephen continues his coverage of the GM eSummit, stopping this week in Chicago for more great tactics to dominate digital.

 

I often find that the greatest source of automotive thought leadership in today’s digital…

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Added by Stephen Jackson on September 4, 2012 at 11:43am — No Comments

If Referrals Close At Higher Rates Than Internet Leads - Do You Want More Referrals?

 

One day a received a call from Paul Sansone Jr., a well known name in the New Jersey car business.   He operates a dealership near my offices and he reached out to tell me about a new product he was developing for car dealers.   I love entrepreneurial passion and Paul has leveraged his lifelong experience in the automotive industry with a cool new…

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Added by Brian Pasch on September 4, 2012 at 11:32am — No Comments

F&I Is Not The Problem- Right On! People Sell Not Gadgets!

           Great article, Greg! I’ve been singing in the same chorus, but it seems that other members are either staying home or remaining silent. Both reasons denote an underlying sense of fear or helplessness or ignorance of the real issues.  It’s hard to change “old ways” but not impossible. Change is good.

            However, too many F&I managers are still being lumped into the same crock of criticism; some deserve to be there, but many more don’t. The dealership…

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Added by Rebecca Chernek on September 4, 2012 at 11:00am — No Comments

Vanity URLs On Google+ May Not Be Free

Earlier this month, Google (specifically Google+) started rolling out vanity URLs. Before the vanity URL, you were identified by a long numeric string, not exactly a great thing to throw on a business card. The new vanity names are…

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Added by Timothy Martell on September 4, 2012 at 9:20am — No Comments

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