November 2012 Blog Posts (193)

Do Your Salespeople Get Their Trades "APPRAISED" ?

When you have a deal with a trade involved, what does your sales rep say to your perspective buyer? " Let me get your trade appraised", or words to that effect.Let's take a step back fore a moment and think about the word "appraisal" and what goes through your customers mind when he/she hears that word.What do you get "appraised"? You get your home appraised or your vehicle gets appraised after it's been involved in an accident.In either case, the appraisal is always lower than the…

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Added by Bruce Belanger on November 13, 2012 at 2:42pm — 1 Comment

Foursquare Updates Expand Facebook Presence

Foursquare has quietly been making moves that will have a major impact on local businesses and . The service is already used to check in at a variety of places, and now their reach will be expanding.

The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for specific kinds of businesses and…

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Added by Timothy Martell on November 13, 2012 at 2:00pm — No Comments

Brand Management Lessons

Yes, the election is over and I’m grateful to not be bombarded with political ads every time my favorite show is on commercial break for the next four years. That being said, there are some lessons we can learn the race for the White House as far as brand management…

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Added by Ketty Colom on November 13, 2012 at 11:52am — No Comments

SureSale Certified Vehicles Stay High and Dry from Hurricane Sandy Damage

SureSale conducts comprehensive flood damage inspections in the Northeast to increase consumer confidence in the aftermath of Hurricane Sandy

Venice, CA – November 13, 2012 SureSale Certified, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, deployed SureSale certification experts to immediately assess damage and…

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Added by Crystal Hartwell on November 13, 2012 at 11:22am — No Comments

How to Get Links without Breaking the Rules

Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links remain one of the three big components in improving rankings. The automated processes have been devalued; low-quality posts, footer links, and sidebar links are a thing of the past…

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Added by JD Rucker on November 13, 2012 at 11:13am — No Comments

Get More Qualified Leads from Traditional Advertising

A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't already…

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Added by Michael Cirillo on November 13, 2012 at 10:58am — No Comments

Leveraging holidays for optimal dealership PR

With the holiday season coming up fast, now is a great time to think about how you're leveraging holidays to further your social media presence. 

Here's a great example of what one dealer did to celebrate Veteran's Day:

In honor of our veterans and as a small token of our big THANKS, we are offering a FREE oil change or car wash…
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Added by AutoSTARR on November 13, 2012 at 10:10am — No Comments

Top Dealers Recruiting Secrets

 The Best Dealers use all their resources:

  • Company Website to attract talent
  • Company team members to recruit
  • Owner base as a source of future team members
  • Social Media as a source of free advertising
  • Effective Hiring tools to help make informed decisions
  • Cost effective recruiting service to assist in finding talent

Hire the Winners Offers It…

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Added by Steve Munyan on November 13, 2012 at 9:07am — No Comments

It's here!

Don't delay -- act today. Click this link now: http://salefest.com.au/news/the_game_changer

Added by charles bayer on November 12, 2012 at 11:37pm — No Comments

Car Toys Selects izmocars AOA as Digital Accessories Sales Solution and Web Catalog for Dealer Clients

 

Largest aftermarket accessory supplier partners with AddOnAuto Digital Dealer Supplier Network to help dealers market and sell Car Toys accessories; AOA proven to generate an average of $500 per copy for dealerships

 

San Francisco, CA – November 12, 2012 – Car Toys, the largest independent consumer electronics specialty retailer in the U.S., has selected izmocars’(…

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Added by Crystal Hartwell on November 12, 2012 at 5:43pm — No Comments

Hurricane Sandy – Recovering from Disaster

 

Hurricane Sandy and what has been left in its wake, including millions of homes lost and many people who lost their lives as well, or who are recovering from injury, affects our economy in general and that of the auto industry. It affects us all in many ways, but while nothing can make up for the tragedy of this kind of event, brands and businesses can…

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Added by Amanda Meuwissen on November 12, 2012 at 12:47pm — No Comments

The Images behind Social Media eBook

The follow up to the Ultimate Social Media eBook for Auto Dealers is finally here! The Images behind Social Media has helpful tips for you and your dealership! Why is this eBook important?

Well, we all know the saying, “A picture is worth a thousand…

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Added by Ketty Colom on November 12, 2012 at 9:46am — No Comments

Posting Entertaining Resources Means Being Clever and Helpful Simultaneously

Smart Kid

Last month I had a conversation with a potential client who was describing their content marketing strategy. They had a strong understanding of the theories of posting content that people will share and mixing in promotional content from time to time. It's a basic and effective way to build a community and a…

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Added by JD Rucker on November 12, 2012 at 8:51am — No Comments

Finding People in Your Industry to Follow on Social is as Easy as Spying on Competitors

Arnold's Circles

The difference between cheating and playing smart is often a very thin line. In social media, the line gets a little thicker.

This is an exercise that I wish I had time to perform more often. There’s probably a proper name for it somewhere in the social media blogosphere, but I simply call it “Profile…

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Added by JD Rucker on November 11, 2012 at 8:36pm — No Comments

Coming soon: The Marketing Game Changer

Every business in the world is looking for that marketing silver bullet – that one big idea that will give them the edge. Developed after extensive market analysis, consumer research and in dealership trials, this revolutionary program will deliver more repeat sales, more referrals and more income to dealerships than any advertising strategy currently in use. What’s…

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Added by charles bayer on November 11, 2012 at 3:46pm — No Comments

DEALERS, ARE YOU PREPARING FOR OBAMACARE??

Here are the facts about the impact Obamacare will have on your store and what you can do to start preparing now as well as compliance issues before the law is implemented on January,1,2014.As of January,1,2014, dealers with 50 or more full-time employees ( the law has re-defined "full time " as averaging 30 hours per week) must offer essential coverage and "affordable" care defined by this law. "AFFORDABLE CARE" is defined as the dealer paying at least 60% of the cost of coverage with the…

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Added by Bruce Belanger on November 11, 2012 at 10:58am — No Comments

Social Media is More Akin to Television than Search or Other Internet Marketing Forms

One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a valid follow-up component to email marketing, and…

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Added by JD Rucker on November 10, 2012 at 6:00pm — No Comments

The Rise of Social Salespeople

Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering. Sydney was busy and didn’t have time to talk right then. She was interested in hearing more, but didn’t have the time at that moment. She politely asked Mike if they could…

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Added by MANNY LUNA on November 10, 2012 at 4:30pm — No Comments

Transforming The Dealership Part 3 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 3 of a live dealership case study in which I am working on.  It has been two weeks since Part 2 was published.  I was away in Chicago consulting another client and also handling the Internet Sales 20 Group.  I came home to a major hurricane which slowed things down considerably.  But here is what we were able to…

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Added by Stan Sher on November 10, 2012 at 12:30pm — 1 Comment

Do You Have A "PRACTICING SALES TEAM" ?

Every manager tries to convince their sales team to "treat the non-buyer like a buyer".Here is a compelling reason to do so that you can share with your people. What does an Attorney do for a living? He/She practices law.What does a physician do? He/She practices medicine. What do world class athletes,those making millions of dollars a year do every single day of their careers except on game day? THEY PRACTICE !!!! When is the ONLY time a Sales Rep gets to "practice"their trade? WHEN THEY…

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Added by Bruce Belanger on November 10, 2012 at 8:56am — No Comments

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