December 2015 Blog Posts (95)

BIG DATA: Are We Using It All Wrong?

Big data is a buzzword that’s been floating around the auto industry for some time now. Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching those people that aren’t your…

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Added by David Metter on December 31, 2015 at 9:08am — 1 Comment

This Week in Social Media

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube



Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…

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Added by Joseph Little on December 30, 2015 at 5:29pm — 1 Comment

Turn Phone Shoppers Into Sales

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!

Added by Paul Potratz on December 30, 2015 at 4:00pm — 1 Comment

The Approach

The Approach


I find it interesting how we can learn things from different professions that we can all use in our everyday dealership operations. Today I want to look at what we can learn from pilots. Some of you…
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Added by Rob Gehring on December 30, 2015 at 1:00pm — 1 Comment

Own Your Way to Customer Loyalty

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue to patronize your…

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Added by Mike Gorun on December 30, 2015 at 10:50am — No Comments

Navigating SEO: How to Make the Most of Link Building in 2016

How to Make the Most of Link Building in 2016

Link building isn't dead, and it's not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building is still a crucial component of SEO.

The problem is, you may not be aligning your link building efforts with the standards that will lead to…

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Added by Timothy Martell on December 30, 2015 at 8:34am — No Comments

CEM vs. CRM

What’s the Difference for Your Dealership? 

Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together?  At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there are definitive…

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Added by Joseph Little on December 29, 2015 at 5:30pm — No Comments

Auto Dealership Business Model in for Disruptive Change--May Be a Revolution, a Collapse, and a Reinvention Soon

Auto Dealership Business Model in for Disruptive Change--May Be a Revolution, a Collapse, and a Reinvention Soon

The current automotive dealer business model is in great peril and must change dramatically in the near future.

Are you crazy?  Auto Dealers--whom should now be called Automotive Retailers-- are having a record year in sales and profits in 2015.  Warren Buffett and AutoNation are buying up franchise dealerships --and there has never been a better time to be in…

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Added by Chuck Parker on December 29, 2015 at 2:20pm — No Comments

Used Car Profit Occurs When Buying, Not Selling

From a logical sense you would think that profit is made when selling a used car, but reality is that profit occurs when buying them. This is because profit isn't about each individual vehicle sale, but about your strategy and process as a whole. How you buy used vehicles, and why, is more important that how you sell them.

I published a post recently called Ideas for Enhancing Your Used Vehicle Acquisition Strategy that references…

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Added by Ryan Gerardi on December 29, 2015 at 2:00pm — 1 Comment

What Facebook Reviews Mean for Your Dealership

Facebook Reviews Matter

Look out, Yelp.  Facebook has joined the latest list of sites vying for consumer attention when it comes to user reviews and ratings.  With its recently-launched Best Professional Services site, it joins a crowded market that caters to local businesses and organizations seeking…

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Added by Joseph Little on December 29, 2015 at 2:00pm — No Comments

Low Depreciation for Cars and Trucks

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on December 29, 2015 at 11:37am — No Comments

10 Creative Content Ideas for Your Dealership

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has become one of the most successful ways to engage consumers across the internet and social…

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Added by Joseph Little on December 29, 2015 at 11:22am — 1 Comment

Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…

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Added by David Metter on December 29, 2015 at 9:07am — No Comments

Automotive Locksmith Services for Emergency Lockdown Situation

The need of a locksmith could pop up at any time without any prior notice. In case of emergency lockdowns, only a locksmith is a best person to take you out of the problem. A good locksmith service is the one that reaches emergency destination exactly on time or in the least possible time so that the problem can be solved as soon as possible. A locksmith is an expert person trained in dealing with all the issues related to lockdowns and installation of new lock system in your vehicle. No…

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Added by Simon Hopes on December 29, 2015 at 6:00am — No Comments

Helion Reveals Top IT Requirements for Increased Productivity at Dealerships in 2016

Timonium, MD – December 28th, 2015-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, revealed today the top four IT requirements to support productivity at auto dealerships in 2016. The recommendations are based upon data collected from working with hundreds of auto dealership clients, and recent trends such as the increase in usage of mobile devices.…

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Added by Erik Nachbahr, CISSP on December 28, 2015 at 11:24am — No Comments

Most Up To Date Statistics State That Car Dealerships Need A Video Strategy Or Else... 2015

http://www.DealerSynergy.com 856-546-2440

Most Up To Date Statistics State That Car Dealerships Need A Video Strategy - 2015 Video Is The Most Powerful Tool For A Car Dealership. A dealership or dealer group can utterly crush the competition and have an unfair advantage in…

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Added by Sean V. Bradley on December 28, 2015 at 10:03am — 4 Comments

2015: Reflections & Gratitude for the Industry I Love

In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love!  Very few days go by without thoughts of how truly thankful I am to be involved with so many great companies – from the large mainstays to the tech start-ups. And I am also lucky to work with the…

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Added by sara callahan on December 28, 2015 at 9:52am — No Comments

You Need an Online Parts Store for 2016

Integrated Parts Store on Your Website is Easy and a Must for 2016
 
The current state of the automotive marketplace is over-saturated, but you don’t need to panic. There’s an additional revenue source that you can start implementing to increase your profits.
 
On this…
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Added by Paul Potratz on December 25, 2015 at 11:00am — No Comments

The Super Bowl Time of Year

This is the time of year that I like to call “the super bowl time of year.” What I mean by this, is that everyone is looking at improving their business and their personal lives. Whether it is improving your Fixed Operations, selling more units, or maybe losing weight. Everyone has a goal that…
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Added by Rob Gehring on December 24, 2015 at 11:13am — No Comments

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In this video blog, Jim shows that there's more than one way to get on board the conversion train…See More
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Face and Fix These Four Excuses

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Best Aftermarket Performance Mods for Chevrolet Camaro

Tune-up your Chevy Camaro today to enjoy improved performance and style. Hit the road and cruise…See More
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Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life,…See More
Tuesday
John Sternal posted a blog post

Swapalease Data: Are Crossovers Not in Demand for Leasing?

Crossovers Not Seeing Growth in Leasing?A year ago, roughly 7.4% of drivers polled said they would…See More
Tuesday
Jim Flint posted a blog post
Tuesday
Jim Flint's blog post was featured

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
Tuesday
Simon Hopes posted a blog post

How to Compare Car Insurance Policies

What is Car Insurance?A car insurance is the policy that covers one’s car against all kinds of…See More
Tuesday
Mike theCarGuy Correra posted a video

The Key to Long Term Success in Sales

Account Manager Mike Correra shares the key to a dealership's long term sales success in this video blog.
Monday
Tom Clark posted a blog post

Reasons to Sell Your Dead Car to Car Removal Companies

Your old car just stopped working. When you called a mechanic to have a look at it, they gave you…See More
Monday
Derek C. Dean posted a blog post

Hard skills Vs soft skills or hard skills and soft skills- which is optimal?

Soft skills and training programs for the same seem to be hogging the limelight in recent times.…See More
Monday
Umair Amjad posted a blog post

The Perks of Using Armored Cars & Bulletproof Vehicles

Security is a prime concern for every human being. When it comes to security, then people do not…See More
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